Startup Spotlights

Daren Wang ’23 is making people’s lives easier with Yoka

Daren Wang ’23, along with his teammates Matt and Isabella, was part of the Invent@SU program this summer as Team Yoka.  Wang brought his skills as an Industrial and Interaction Design student at the School of Design, at the College of Visual and Performing Arts, working with Matt, a Mechanical Engineering student at the College of Engineering and Computer Science, and Isabella, a Chemical Engineer student at The Department of Biomedical and Chemical Engineering, to design a yoke to make people’s lives easier.

Wang redesigned a traditional yoke into one that would hang around one’s shoulder and hug the body. People can hang their heavy bags of groceries or hiking necessities on the yoke to make carrying items easier. One of Wang’s priorities was to design the yoke to make it look curvy, sleek and incredibly useful.

The idea for the yoke came about during the ideation phase of the competition. Wang approached that phase of the competition by asking himself what he could do to help solve people’s everyday inconveniences.

The problem that Wang faced in designing his innovation was the variation of human anatomy. People’s body types differ and everyone has varied shoulder widths. A one-size-fits-all product was not going to work.

The team’s final product was a yoke with adjustable aluminum tubing. Comfort was a problem and how well the product fits on the body. Wang and his team fit the yoke according to the customer’s measurements. People are already testing and enjoying the prototype.

The majority of the users who participated in user testing for the product obviously preferred the Yoka compared to the heavy lifting they had to do normally.

Wang loves working with his team. He finds it interesting to collaborate with people with skills different from his own and see how they think, as well as contribute his skill sets in the team.

Next, Team Yoka is exploring a patent roadmap.

Wang is now a part of the Blackstone LaunchPad at Syracuse University Libraries, located in the Bird Library. After meeting the LaunchPad executive director at Invent@SU event, Wang joined the LaunchPad to further develop the idea.

Although Wang is from Fremont, California, he has taken a liking to the east coast. Wang has never been to the east coast before Syracuse University and wanted to venture out of the west coast.

With an interest in art and mechanical engineering, Wang has taken some classes during high school for automotive design, which introduced him into industrial design. The satisfaction of ideating on one idea and developing it into a physical product was what reeled Wang in. He also enjoys working in teams and hearing everyone’s ideas. As a designer, Wang is interested to work for companies that has good intentions with their products.

“I want to work for a place that aids to society in some way”.

When Wang isn’t working on his ideas, he is involved in quite a few organizations. IDSA is an industrial design organization that Wang is a part of. It’s usually a place where he likes to catchup with his classmates.

Wang is also a part of FYP, (first year players), where he builds set designs for musicals that the organization puts out. FYP is an organization that is comprised of students outside of theatre who are still interested in the theaters. Wang is also a part of Alpha Rho Chi, a professional fraternity of architectural and allied designs.

Outside of school, Wang is very interested in bicycles. He has built about four bikes over the years for himself.

“There’s something about bikes that I love. I would like to build my own bike instead of riding niche bike.”            

Being a creative both in and out of his academic and work life, Wang will definitely be doing more innovative things in the future.

Story by LaunchPad Global Fellow Natalie Lui ‘22; photo supplied

Andrew Kim ’24 on the power of marketing

In an unassuming hallway of a simple, neutral-toned Syracuse dorm, a RA encourages students to dream big. Andrew Kim ‘24, studying marketing and finance in the Martin J. Whitman School of Management, and one of this year’s new Launchstar, is committed to helping others develop professionally and personally.

Kim, originally from the Los Angeles area, came to Syracuse with a desire to create in the realm of business. For him, creating is the expansion beyond the status quo.  It’s the act of thinking outside the box.  “I want to be the person who creates a trend, not who partakes in it,” Kim said.  It’s the reason he’s studying marketing to developing his thinking in innovative, creative ways to advertise a product so consumers want it. 

During his time at Syracuse, Kim directed his creative marketing skills towards helping businesses flourish and individuals grow. In his freshman year he joined the student organization Enactus, which leads a variety of business-driven projects, all designed to create social impact and give back to the community, from veterans seeking to build a career to women making jewelry in Guatemala.

Kim, who now sits on the executive board of Enactus in the communications team, used his creative marketing skills to showcase the impact of the organization, advertise their products, and celebrate the hardworking individuals dedicated to creating change.  The marketing strategies Kim learned and implemented through his work with Enactus sparked an interest towards marketing that can be used to help starting and growing businesses thrive.

The idea that a startup with savvy strategic marketing and a correctly identified consumer space can rapidly turn into a successful business is exactly the philosophy Kim is implementing in his new role at the Blackstone LaunchPad as a Launchstar specializing in marketing and product development. 

“The power of marketing allows one person to share their passion and allows consumers to realize it could be their passion as well,” said Kim.

At the LaunchPad, he hopes to work with entrepreneurs and startups to turn their product into the one that consumers realize they can’t live without. He also hopes to assist business in clearly defining their purpose and identity, which he believes is at the heart of marketing. 

“What do you want to be known as? And who do you want to support? Marketing can get really messy,” spoke Kim on the importance of clearly branding yourself when attempting to gain more customers. 

With the correct marketing, Kim is working to create identity and consumer need for businesses in the LaunchPad community.

Kim’s desire to help others grow and flourish doesn’t lie merely within his marketing skills. Currently, Kim is a Resident Assistant in the Whitman Leadership Scholar Learning Community, where he mentors Whitman freshman towards professional excellence and personal confidence. A simple chat with Kim will quickly reveal how much he cares about the students on his floor.

For him it’s also a delicate balance between encouraging growth and creating safety for those in what is often an uncomfortable and anxiety-inducing freshman year.  “Mental health is such a big thing, and I have to take care of these students and don’t want to worry them about professional development,” said Kim about his wish to both motivate and uplift. 

Kim finds this balance through the constant grounding and kind presence he offers to his students combined with professional and team-bonding events for students to explore their career possibilities and grow their professional skills.

The LaunchPad couldn’t be happier to welcome Kim as one of the newest additions to their team. With his commitment to intentionally connecting to those around him, dedication for helping those around him develop professionally and personally, and expertise in guiding businesses to growth with strategic marketing, Kim’s presence fuels a warm, uplifting, and supportive LaunchPad community.

Story by Blackstone Global Fellow Claire Howard ’23; photo supplied

Meet this year’s Hunter Brooks Watson Scholar, Jack Ramza ’22

Student in a suit
Jack Ramza Portrait Unsung Hero MLK Dinner 2020

Jack Ramza – a senior studying accounting and advertising in the Martin J. Whitman School of Management and S.I. Newhouse School of Public Communications – has been selected as the Syracuse University Hunter Brooks Watson Scholar for the 2021 – 2022 academic year.

Inspired by Syracuse University’s Remembrance Scholar program, of which Ramza is a part of, the role is funded by the Hunter Brooks Watson Memorial Fund to honor the life of Hunter Brooks Watson – a Syracuse University student majoring in Information Management and Technology in the iSchool who died tragically in 2016 in a distracted driving car accident.

In addition to raising awareness on the dangers of distracted driving among young people across the country, Hunter’s Fund provides grants each year to young people interested in areas related to Hunter’s passions – the performing arts, music, computer science, and entrepreneurship.

The LaunchPad coordinates the Hunter Brooks Watson Scholar program and the Hunter Brooks Watson Spirit of Entrepreneurship Awards for Syracuse University.

In the fall of 2018, Ramza was first introduced to the LaunchPad and entrepreneurship through the Hult Prize – a global competition challenging students to tackle social issues through entrepreneurship. Along with three team members, Ramza was invited to the regional competition in San Francisco where he pitched an idea of right-sized markets supplied by urban farming systems to combat high obesity rates and food deserts.

It was through this opportunity where Ramza became interested in community engagement and entrepreneurship. “In a world where resources have become increasingly more inaccessible, cultivating an attitude of entrepreneurship can connect peoples’ motivation to make money with improving the lives of those within their local communities.”

Ramza’s experiences with community engagement and social impact continued through his involvement with OrangeSeeds – a first-year leadership empowerment program dedicated to service, leadership, and professional development.

In 2019, he served on the Executive Board as the Community Relations Chair in which he planned weekly service projects that concluded with meaningful group reflections. This role eventually led him to serving as the Co-Director last year.

In January of 2020, Ramza received the Dr. Martin Luther King Jr. Unsung Hero Award for his work with OrangeSeeds. The largest celebration of its kind on a college campus, this award is given annually to five community members, students, or faculty and staff who have carried on the spirit of Dr. King by making an impact on others but have not received significant recognition.

Additionally, Ramza was recently asked to join the Civic and Global Responsibility community of practice. Assembled by the Senate Ad Hoc Committee on Shared Competencies, this group has been charged with the task of developing an implementation plan for the Civic and Global Responsibility competency. In collaboration with fellow students, faculty and staff, and community partners, Ramza is helping to formulate the best ways to both communicate the importance of this competency to the learning experiences of students and to integrate it into the teaching practices of the faculty and staff.

As the Syracuse University Hunter Brooks Watson Scholar, Ramza will be helping to organize the Hunter Brooks Watson Spirit of Entrepreneurship Awards at Syracuse University, an annual spring competition that is part of the Raymond von Dran iPrize competition.

Made possible through the generous support of the Hunter Brooks Watson Memorial Fund, four awards of $2,500 each are presented to Syracuse University students who best demonstra­­te: passion and spirit; intrinsic drive; level of cooperation and candor between the team members; innovative idea; clear plan as to the continuation of the venture; proficiency and personality that exemplifies charisma and competence.

Along with the competition, Ramza will be working with the LaunchPad to mentor and assist fellow students who are in the process of developing their own ideas for ventures or preparing for awards programs and competitions.

Ramza is humbled to be this year’s Hunter Brooks Watson Scholar and is excited to get to work. “I am honored to be carrying on Hunter’s passionate and entrepreneurial spirit by working with other inspiring and curious go-getters to make a positive societal impact.”

Justin Monaco ’21 and G’22 brings invention to dental health

headshot of a man in a dental jacket

Dentistry isn’t usually thought of as an entrepreneurial venture. Many fail to recognize the drive, recognition, communication, and service required to build your own private dental practice from the ground up. Justin Monaco ’21, now getting his master’s degree in biotechnology, is demonstrating how entrepreneurship and oral health can go hand in hand. 

“Ever since I was a kid, I knew I wanted to be a dentist,” says Monaco who grew his love for dentistry from personal experience. He says, “When I was a kid, my brother and I used to suck on lemons which would cause cavities.”  Then things changed as he got older and started experiencing the real practice of dentistry.  “I found a passion for it.”

Through shadowing dentists in his hometown of Somers, New York as well as volunteer practices in the Syracuse area, he learned the many facets of entrepreneurship within dentistry. He says, “I’ve been entrepreneurially minded since I was in third grade, so I started realizing how the two fields are tied together.” He continues, “As a dentist you’re constantly thinking of business issues like what is the most convenient and cost-effective way to make a mold.”

After obtaining his undergraduate biology degree this past spring in at Syracuse University,  Monaco was looking for something to do as he worked as a dental assistant in Syracuse. He joined the Invent@SU summer program, which helps transform undergraduate students into inventors as they design, prototype and pitch original devices. 

Monaco and his team of Anh Dao, who is an industrial design major, and Bianca Andrada, who is an engineering major, created a product that they believe will revolutionize how we view oral health. He says, “I was super fortunate to have a strong team around me and we were able to combine our strengths to create a great product.”

That product is Glisten, an all-in-one device that allows you to monitor your oral health from home. The product is a handheld device with an oral strip attached that allows the user to get a 3D x-ray image of their teeth, streamline treatment, participate in an online teleservice with their dentist and so much more.

Monaco was inspired by the startling statistics of Americans who seem to disregard their oral health or are just financially unable to maintain it. He says, “3.6 billion people suffer from oral disease per year, and this is mostly due to inaccessibility of dental care.  We need a more convenient way to check someone’s oral health to see when they have to visit the dentist.” 

Monaco and his team won best understanding of STEM as well as an honorable mention in the final pitch at Invent@SU.

Team Glisten looks to ride this momentum working with the Blackstone LaunchPad as they refine their product and business development roadmpa, and compete for seed funding this academic year.  Their goal is to get this product into the hands of people who need it.

They are currently looking for someone to work to help develop a marketing and branding strategy. If you are interested, reach out to jsmonaco@syr.edu.


Story by Jack Lyons ‘22, LaunchPad Global Fellow; photos and graphics supplied

Madison Worden ’21 is making the world more inclusive, one design at a time

headshot of a woman standing outdoors

Madison Worden ‘21 grew up on a farm in Binghamton and was in and out of the hospital a lot during her childhood. She found solace in making art. The fact that she could make something that was an extension of herself but was not attached to her life in anyway was cathartic. Her parents say that she has always been creative and see things in a way that other people don’t.

However, Worden was not only interested in arts. Being interested in both arts and design, as well as engineering and research, studying Industrial Design in the School of Design, at the College of Visual and Performing Arts was a natural choice for Worden. Industrial design was a line between design and engineering. A field where she could learn about a lot of different topics and focus on how products are made. Worden says that most designers design without knowing much about how things work.

“I am really interested in knowing how things work and feel like it helps me design better”, says Worden.

When Worden was a 3rd and 4th year student at SU, she was a research assistant working with  Dr. Louise Manfredi. The experience taught her how to merge design and engineering.

Over time, she became interested in researching how different technologies – both hardware and software — can be more accessible to people with disabilities.

“At this point, every industry needs to be looking at how their products will either help or hinder people with disabilities,” says Worden. “Most people will be disabled temporarily or permanently some time in their life. Keeping that in mind, will help companies innovate further.”

Accessible design has always been something Worden was interested in. Being very involved with the disability community throughout her whole life, Worden sees how inaccessible the world is to a lot of disabled people. This makes her passionate about accessible designs.

During her first year at Syracuse University, Worden was part of the Invent@SU. She designed a writing aid for people with limited hand function. She learnt that designers need to really recognize whether their inventions are actually helping or handicapping people with disabilities.

How can designers improve people’s lives instead of fixing them? Accessible design isn’t designing things for people with disabilities to adapt to a world built for able bodied people, but is designing for a better quality of life for people with disabilities.

Worden loves designing with that user experience in mind.

“At the end of the day, products are generally forgettable, but experience is memorable.”

Currently, Worden is working on an inclusive card game that can bring people together. The card will have a braille version, and colors and branding will work with vision impairments and more.

There has been a surge of popularity of card games, but Worden thinks there hasn’t been one that have been focusing on accessibility. Card games bring people together generally, not if they aren’t inclusive.

Many neurodiverse people have a problem with creating or maintaining friendships. A lot of non-disabled people also have the problem. This card game aims to help with this. Worden is in the stage of testing and developing a card game and hopes to launch by next year.

Winning the Intelligence ++ competition for the inclusive dating app MeetCute with her partner Natalie Lui, Worden said the experience opened her eyes into the startup world.

“We were designing a fully accessible dating app. We faced some difficulties like raising funds. We were trying to do something that we were not necessarily equipped for yet. We decided we needed to revisit our skills and our original concept, so we let our idea evolve into something that focus on accessibility and bringing people together in a fun and innovative way – the card game.”

The competition introduced her to the Blackstone LaunchPad, located in the Bird Library. Worden says that the LaunchPad definitely gave her confidence to pursue her passions and her only regret is that she didn’t join sooner.

When Worden isn’t busy designing and starting a business, she is busy baking, cooking, working out, motorbikes and watching the Formula 1 races. She hopes to get her very own motorcycle on day – maybe even the 1942 Harley Davidson Knucklehead.         

Story by Todd B. Rubin Diversity and Inclusion Scholar Natalie Lui ‘22; photo supplied

Brandon Henry ’24 on asking good questions and pushing personal limits to become a better entrepreneur

headshot of a student looking into the camera

I am three things, a student, a content creator, and an entrepreneur. I care about personal growth and scholarship. Utilizing my potential and pushing my limits means a lot to me because I learned from playing football in high school that you are either getting better or getting worse.

Being proactive and educating myself is crucial. I recently joined this international student organization known as the Light Group as an executive member. I am currently studying Economics. I speak English and Mandarin. After studying abroad in China, my eyes were opened to the vast array of opportunities abroad and the importance of globalization in the international realm. Building bridges with a culture foreign to me and navigating those spaces revealed to me the power of language as a tool to understand.

I am an avid fan of Malcolm Gladwell, and one thing I took away from his book The Tipping Point is the idea of individuals as connectors. I see myself as a connector who can operate in various social worlds and contexts to coalesce people around a shared vision. Another skill that I believe will contribute to my pursuits is the passion for being a disruptor, a game-changer that entails being creative and thinking unconventionally. My biggest ambition is to one day manage my private equity firm with a global presence.

The Blackstone LaunchPad at Syracuse University recently hired me as a “Launchstar” to work in its new Startup Studios. The most exciting thing about the LaunchPad is that the discovery process is continuous as I work with my peers to bring pen and paper to commercialization. Being a part of an energized, creative, and highly collaborative community is an enriching experience. Tackling problems in any sector is also rewarding because you come across students who think unconventionally, and there is a beauty in bringing that to life.

Financial technology and democratizing finance in emerging markets fascinate me, mainly as globalism contributes to growth within the international economy. Digitizing finance and Ecommerce are two significant trends that will shape the future, especially when you consider the development of online marketplaces. In the case of digitizing finance, blockchain and crypto create a medium for people worldwide to engage in financial transactions as opposed to going through banks. All people need is a device and a connection to the internet, enabling them to contribute to the global economy. These topics push me to consider the context for the future and how I can tackle these issues for the next couple of years.

Innovation and entrepreneurship are a big part of venture capital, an area of finance I am looking to work in. I find interest in ideation and creating because I grew up with an engineer who worked on projects every day. Creating brings me a sense of fulfillment and joy.

I have learned that you will have a failure, which is a part of the process, and as long as you are persistent and believe in yourself, no one can take that away from you. Some of my best friends from boarding school keep me motivated by reminding me of the vision and my mission. When I struggled in my Chinese classes full of native speakers, sometimes some of them would stay behind after class and practice character writing and speaking in Chinese.

I see the world as my classroom where I want to learn from everyone around me, which is what boarding school taught me. Mentors believed in my abilities and worked with me to enhance them. A mentor is almost a parent because they can see the potential that you cannot see. Being a part of a collaborative community will enhance your perspective because there is no dumb idea; everyone has something to share. I gain perspective because everyone has a valuable story.

For aspiring entrepreneurs, I believe that you have to let your creativity and passion curate the vision and lead you along every step of the way. If you are going to take a risk, it has to be calculated. The invention will change, and that is ok; all it means is adapting and never being afraid to back to the drawing board. Having something that catalyzes your idea is an integral part of your success. Finding a stimulus and things that spark your curiosity is crucial. For me walking through galleries and canoeing calms me down because my thoughts are always racing. Building a team around people that have like-minded ideas and passions is integral towards excellent performance. Everyone has an asset, and using each unique asset contributes to the grander idea. Innovation comes from asking others questions such as what you see as wrong or what you are doing can be improved. Asking great questions generates excellent questions. To be an innovator means to be willing to think unconventionally and ensure yourself in deep reflection on the direction you want innovation to guide you.

By Brandon Henry ‘24, Maxwell School of Citizenship of Public Affairs, hometown: Newark, NJ

James Ruhlman ’22 and Noah Johnson ’21 create inclusive public spaces

two students standing under a design structure
James Ruhlman and Noah Johnson in front of the Drum Flower prototype

During COVID, many people across the country realized the importance of a simple walk in the park. Time outside where there is ample space between you and any other person was, to many, the time they would look forward to most in their days. James Ruhlman, a fifth-year student in VPA’s Industrial and Interaction Design program saw a problem.

Ruhlman explains, “Public spaces and parks are pretty bureaucratic without input from people on what the park looks like.  Many who build parks disregard the needs of the public, especially those with disabilities.”

Ruhlman’s venture, Grace Parks, utilizes his industrial design background to create more community-oriented parks that are friendlier to groups that have been marginalized by public works projects. 

Admittedly, Ruhlman says that he did not have any intentions of becoming an entrepreneur before coming to Syracuse University. However, after getting involved in the Intelligence ++ program and being part of the LaunchPad where student entrepreneurs were able to interact with Syracuse’s InclusiveU students, Ruhlman and his Intelligence ++ project partner, Noah Johnson ’21, were inspired to use their skills to help a group that often gets disregarded.

Ruhlman says, “Public spaces don’t have a lot of usability for most people. We want to create interactive public spaces make parks places where people don’t escape to, but rather come to engage with others.” 

Ruhlman wants to help facilitate this human interaction through Drum Flower, a structure he created with Johnson, designed to be the nucleus of a park.  He describes it as a temple of rhythm that allows imagination to blossom.

Drum Flowers are large, dome shaped sculptures that have drum circle instruments underneath it and can be played by six people at once. They are specifically designed to create brief moments of connection, playing upon the most fundamental forms of communication: eye contact, rhythm, and physical touch.

Ruhlman says that, “No matter your ethnicity, race, or age, you can build community and human connection with the Drum Flower.” 

Grace Parks is seeking funding for the concept.  The team has developed a prototype and their next goal is to build a real Drum Flower in a public space.

They are hoping that their company could become involved with a music festival or other such event that would commission them to build a Drum Flower.

Ruhlman and Johnson are excited for where the company is heading and are looking forward to revitalizing communal values in public spaces across the country. 

Story by Jack Lyons ‘22, LaunchPad Global Fellow; photos and graphics supplied

Meet Sophia Sparrgrove ’22, president of Syracuse’s Entrepreneurship Club

outdoor portrait of a woman

In the basement of the Whitman School of Management at 8pm every Monday, dozens of students gather in Lender Auditorium to network with fellow entrepreneurs and listen to guest speakers. Entrepreneurship Club — better known as eClub — is dedicated to encouraging the spirit of entrepreneurship on campus by connecting students with successful entrepreneurs, local businesses, and workshop events that teach valuable skills like ideation and pitching.

Sophia Sparrgrove, this year’s president of eClub, explained that being part of the club is deeply inspiring and has shaped her trajectory as a Syracuse student in the entrepreneurship field. Outside of eClub, Sophia is heavily involved with Delta Sigma Pi, a professional business fraternity that has also taught her important leadership skills.

Sophia has had an entrepreneurial streak since she was an elementary school child in Virginia, where she was selling handmade cards and jewelry, opening a restaurant for her family in her very own kitchen, and keeping a running list of business ideas on her phone.

Now, she is majoring in Marketing in addition to Entrepreneurship and Emerging Enterprises through the Whitman School of Management. Beyond this, she is pursuing a nutrition minor to supplement her passion for the business she hopes to ultimately open — a spiritual-themed smoothie shop that inspires customers to reflect on their health, happiness, and wellbeing.

“We’re losing touch with the world around us, especially with the rise of technology leading us to be wrapped up in our phones, so I want to create a space where people can feel back in touch with themselves and their community — a space to have experiences and meet people,” Sophia explained.

She is also committed to opening a business that’s sustainable. “A lot of pressure is put on consumers to be sustainable,” Sophia said. “But 80-90% of these emissions are from corporations. So, to create real change, we need to create sustainable corporations.”

As someone who doesn’t own a business quite yet, Sophia emphasized that eClub isn’t just for students who currently have a business idea — it’s for anyone who generally has an interest in entrepreneurship. Being part of the club helped Sophia develop her confidence, come up with new ideas, improve her pitch for Whitman capstone, learn to network, and pursue her goals.

“That said, this is a great time to start your own business, while you’re a student,” Sophia added, referring to the limitless number of resources and funding available on campus, such as eClub or Syracuse University’s Blackstone Launchpad & Techstars.

Sophia also noted that although people often feel as though they need to start a scalable, tech-based business, eClub is open to students with all kinds of ideas. One of Sophia’s favorite past speakers, the founder of XO Taco and Original Grain, provided her with insights that will someday help her start her own brick-and-mortar shop.

“We have speakers in tech, in food, in anything really. So, you can relate to those special interests and determine the direction you want to take in the future,” Sophia stated.

This year, Sophia is aiming to get students more actively involved in the club to feel part of a community rather than only hosting events where students watch speakers. Especially after the previous year’s semester on Zoom, Sophia believes it’s important to engage students through workshops, challenges, pitches, and mini competitions.

When asked what she believes it means to be an innovator, Sophia said, “An innovator is someone who is thinking ahead to the future, where things are going and how they can fit into that. Not everyone can do this because so many people are resistant to change. Innovators are those who are excited about those changes and want to be a part of them.”

Following this year, Sophia plans to work for a startup or small company with a nutrition focus, where she can take an entrepreneurial approach to marketing. Once she has experience under her belt, she will then take the leap on starting her dream business.

In the meantime, she encourages aspiring entrepreneurs to keep an open mind. “Do a lot of listening and reading,” she said. “A lot of entrepreneurship classes can be jarring because they focus on how businesses fail, but that’s why you need to listen to the experiences of other entrepreneurs — to learn from them and their failures. That’s why eClub is so important too.”

To join eClub, email Sophia at snsparrg@syr.edu or fill out this form. The first meeting of the year will be Monday, September 27th at 8pm in Lender Auditorium, which is room 007 in the Whitman School of Management.

Story by Sasha Temerte ’23, LaunchPad Global Fellow; photo supplied

Victoria Lawson ’20 on diversifying the industrial design industry through empowering WOC and creating affordable design services

Woman in an auditorium

Before college, life wasn’t easy for Victoria Lawson’20. The California-native girl had to take care of her mother at a young age and still keep good grades at school. Lawson found designing and building stuff to be a getaway from all the stress and anxiety she had to deal with growing up.

Lawson’s mentor, Mrs. Grover, introduced her to art at the school’s Art Technology Academy, and Ms. Ho introduced her to the industrial design world through Project Lead the Way Program (PLTW Engineering) in high school.

Learning from both excellent teachers and getting support from the school that awarded her a partial scholarship gave Lawson the opportunity to pursue her dream when she was accepted into the Industrial and Interaction Design program at the College of Visual and Performing Arts at Syracuse University

It makes her feel satisfied and proud when she can make something from scratch, like building up a company. Lawson opened her own cross-disciplinary freelance design service during her sophomore year called Weird & Woke, creating digital marketing, rapid prototyping, videography, photography, and video art.

Lawson learned the ins and outs of establishing a business by minoring in Entrepreneurship and Emerging Enterprise at the Whitman School of Management and being part of the Blackstone LaunchPad at Syracuse University where she became an award-winning girl boss.

During college Lawson worked for the LaunchPad as a graphic designer, content creator, digital marketing and brand expert.  She mentored students to help them develop brand assets, packaging and website design. 

She even documented a LaunchPad event with famous entrepreneur Bobbi Brown on “Creative Entrepreneurship and Building a Brand” with Bruce Teitelbaum ’86, CEO of RPG. Brown, a professional make-up artist and a serial entrepreneur, is someone Lawson highly respects in the field. She says that “I want to build stuff that helps improve the quality of life for others around the world.”

They say the post-graduation summer is the beginner of a new chapter. It’s the period that marks the end of your school life. It’s a crossroad of your destiny. We know so little about summer and winter because we are so used to the school seasons. Nobody ever tells graduates that there’s no such thing as a “life calendar.” Everyone gets on their own track the minute after graduation.

Lawson got a hint of life without an academic schedule when she graduated during the pandemic in 2020. But she was still overwhelmed by the pressures during the summer. She frantically applied for jobs, updating her resumés, building up portfolios, etc. “It was depressing. I had to do little things to make myself feel alive,” Lawson said. “It is important to take self-care and mental health seriously.  You can’t enjoy the fruits of your success if you are not taking care of yourself.”

The anxiety of graduation seems so unique, yet too normal to every graduate. Going back home, living with parents, and buying a car just like a smooth transition to young adulthood, Lawson turned on her grind mode and gradually found her purpose.

Building on her LaunchPad experience, Lawson scored a job at Techstars LA as a full-time designer for its renowned accelerator program.  The role combined her design skills and excellent understanding of the startup culture.  She then went on to be selected as a designer for the new Techstars and J.P. Morgan launch of the Techstars Founder Catalyst program starting this fall. Based in Atlanta, the program will provide valuable startup education and mentorship to a diverse cohort of up to 20 female entrepreneurs, giving them access to a vast network of entrepreneurs, investors and corporate partners. The program will cultivate a critically important local community of innovative, ambitious and auspicious women who are all highly motivated to support each other’s success.

The spirit of building up from nothing is engraved in Lawson’s DNA. While helping with other aspiring entrepreneurs, Lawson keeps doing her side hustles to sharpen her mind, such as being a digital marketing consultant for companies that varies from the aerospace industry to the health care industry, and a philanthropist. 

Lawson cares about communities and cultures. There are so many things that she learned outside her classroom, especially from the people around her. She enjoyed talking to people with different backgrounds. Within the VPA Warehouse and LaunchPad family, Lawson loved to learn culture through the diverse international student body.

To truly embrace the complexity of culture, she explored many countries in the world via volunteer services. She has been to South Africa to remodel preschools and made friendships with teens needing support by self-fundraising the trip expense. 

As a self-starter, she continues her design services and intends to grow further. She connected with many POC designers in the field and planned to build a platform focusing on creating effective and affordable designs for local businesses, called Women of Concept + HueMatter.

According to the Design Council Survey, the product and industrial design is 95% male, yet women make up 63% of students studying creative arts and design at university and design remains 78% male (The Design Economy 2018). She says that “Women of color need to be accentuated within the industrial design community, to uplift and grow our network.” They aim to uplift local communities of color by providing practical design that builds equity, equality, and expressiveness making design accessible for all.

Victoria will be a featured panelist at the LaunchPad’s CBT Startup Showcase on Friday, September 10 at 3 p.m. (EDT) Join her then on a panel with Dayanna Torres, director of the Blackstone Charitable Foundation.

To view more work from Victoria Lawson, please visit: https://www.victorialawsonnn.com

Story by Aorui Pi, LaunchPad Global Media Fellow; photos supplied

Diego Luna ’22 makes data exciting with LunaX

Man standing n a field

Diego Luna ’22 did not always know he was passionate about analyzing numbers. As a freshman, Luna thought he was going to be a doctor. After taking the first semester of courses, Luna decided that being a doctor was not for him. Without the fear that many students have about changing courses, Luna decided to major in Biotechnology at the College of Arts and Sciences.

Going into biotechnology, editing genomes, pairing microbiology with genetics, and learning how to clone bacteria to get a specific protein, Luna discovered a love for proteins, and how to mix and mass produce them. That was how Luna got his idea for his first startup — to mass produce a certain type of protein called GAP-43 which would counteract or help diabetic neuropathy.

Diabetic neuropathy is a symptom in diabetes that can show up 20 or 40 years after someone develops diabetes – whether it is a type 1 or type 2 diabetes. This symptom causes severe joint and nerve ending pain.

However, this startup idea met some difficulties when Luna found himself in world of trouble finding and setting up labs. Talking to investors and people who have been in the diabetes realm helped Luna realize it would take hundreds of thousands of dollars to get this kind of venture just to the early stages.  In addition, Luna would need to ready between 400 to 500 research papers, just as a next step.  It seemed out of reach.

This led Luna to build a process where he could put in the hundreds of papers and narrow his research by searching key words. It was an eureka moment that made him put his biotech startup idea on hiatus.

His discoveries around data searching led him to another startup – LunaX.  As Luna fell in love with data sets and the potential of what could be done with the available data, he realized that he was on to a great new idea. Over this past summer Luna realized how much fun he had analyzing data realized he could do something he is passionate about which has high growth potential.

“It’s very doable. You just need backup and case studies to prove it. People might think analyzing numbers is not fun, but I disagree,” said Luna.

Luna noticed restaurants and retail stores losing customers and employees during the pandemic.  Many business owners he talked to did not know about data analytics, did not want to be bothered by it because they didn’t think it was important, did not have the funds for the service, or did not see the importance of spending on data. 

Luna set out to show them that data can make things convenient for the customer, business owner or both.

Luna’s vision for LunaX is that it can become a contract-based service or a subscription based service for small and emerging businesses, and that it can be a powerful tool.

To understand more about the world of business, Luna took courses at the Whitman School of Business. Luna says that business classes are very different than biotech courses. Business courses are project based with many case studies, while biotech classes involved experiments.  He loves the combination and finds it fun to learn new things. He also took a EEE370 Intro to Entrepreneurship class and fell in love with it, as well as the idea of being his own business.

That led him to the  Blackstone LaunchPad at SU Libraries, where he is actively pursuing building his venture.  He plans to participate in business plan competitions, refine his business model, take on first customers, and refine his service offerings.  He has a clear vision and is ready to pursue it.

Luna is looking to build out his team and invites others with a passion for data analytics to join him.  If you are interested in becoming part of team LunaX, contact him at:   Diego Alejandro Luna, diluna@syr.edu

Story by LaunchPad Global Fellow Natalie Lui ‘22; photo supplied