Startup Social: Carter Holland, Market Strategist at GhostRetail

Join us for a Startup Social on Friday, October 22 at 3 p.m. in the LaunchPad with a multi-talented serial entrepreneur, Carter Holland. The informal gathering over pizza will be a chance to learn from a performance-driven senior marketing executive with  25+ years of global experience leading companies through aggressive business transformation, brand reinvention, customer acquisition and retention, organic and M&A growth, and operational consolidation.

Holland has expertise with SaaS, manufacturing, and services companies spanning B2B and B2C across a range of industries, including technology, supply chain, healthcare, media and entertainment, human resources and retail. His specialty is triangulating market strategy, program execution and dynamic leadership to improve operational agility, achieve rapid scale, and accelerate revenue growth and profitability.

He has held a range of marketing leadership positions at Avid Technology, NewTek (now part of The Vizrt Group), and TraceLink.  He has served as a Strategic Marketing Advisor to Hellman & Freidman (H&F) – a leading global private equity firm; UKG – the worldwide leader HR SaaS solutions; Sprinklr – a leader in customer experience management (CXM), which executed an IPO in June 2021; and GhostRetail, a pre-Series A SaaS start-up serving the retail industry.

Select career highlights at both start-ups and large public enterprises include accelerating customer  acquisition from 102 to 1,100 with a subsequent ARR increase from $6M to $100M in 4.5 years; driving  public company growth from $450 million to just under $1B in 5 years; leading the successful consolidation of five company brands into a new corporate master-brand identity; scaling organizations from <100 to >600 employees; and closing VC fundraising rounds totaling $164.5 million

Holland has served on the Program Advisory Board for the National Association of Broadcasters.  He  has contributed articles to Billboard Magazine.  He is an active member of The CMO Club and is also a  professional recording and performing musician.

The event is open to all.