Join us for the next Startup Social on Friday, April 8 at 3 p.m. in the LaunchPad in Bird Library. The informal gathering over pizza will be a chance to learn from Tracy Benson, CEO and co-founder of @Obesh, the creator marketplace platform for sports, who is also an advisor, athlete, speaker and entrepreneur.
Based in Oakland, California, Benson brings 20 years as a chief marketing & product officer, and digital tech, & e-commerce leadership to her company. She has incubated, built, and globally scaled iconic marketplace platforms including Home Depot, Best Buy, Monster, Beats, GoPro, Saban Entertainment, and Seek Thermal. She is skilled at business growth, strategy, leadership and global operations in consumer marketplaces and platforms at the intersection of content, commerce, and tech. She describers herself as a people-first values and professional problem solver.
Obsesh is humanizing sports by helping top athletes generate enough income to make their passion a career. It is backed and accelerated by Stadia Ventures, Nations Ventures, Harvard Business School Alumni Angels of Greater NY, YouTube FoundeAr and former CEO Chad Hurley, Crosscut VC, and more.
It was ranked as a top 5 SportsTech company to watch in 2021.
She was previously co-founder of BeAlive, a content production studio in the San Francisco Bay Area and was also global chief marketing and product officer for Monster, Inc., the maker of Beats by Dre and Monster headphones. Additionally, she was head of marketing for Best Buy.
The event is open to all. To participate by Zoom, please e-mail LaunchPad@syr.edu for the link.