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Hanna Seraji and Gabbi Holliman-Lopez create Tableau Media as a powerful voice for marginalized identities

Hanna Seraji and Gabbi Holliman-Lopez

It is a terrible thing to feel alone in this world. The moment where you discover that somebody out there in the world has felt the same as you do or has experienced what you have gone through is a moment of lightness where a burden of strangeness and loneliness is lifted.

Artistic mediums like literature carry power in their ability to resonate with, influence people, and lift sensations of isolation through shared feelings. They tell stories of pains and triumphs that you may resoundingly identify with or that may open your eyes to the perspective of others. Unfortunately, in today’s society, the stories told are often only representative of majority identities and do not include the deeply needed stories of BIPOC, queer, and other marginalized individuals,

Gabbi Holliman-Lopez, a junior studying communication and rhetorical studies and Hanna Seraji, working towards her master’s degree in library science, are both avid readers and know well that stories inspire personal and social change.  They saw, though, that the stories often told were not of those from a different background or marginalized identity- that these crucial voices were missing and people from these identities did not see a reflection of themselves in art.

In response they created Tableau Media, a publication dedicated amplifying voices of BIPOC, queer, and marginalized identities. Tableau, aptly named ‘a space for colorful analysis’, is overflowing with thoughtful writings on mental health or cultural discovery to recommendations for readings and music to inspire social change; all carefully crafted to support diverse voices.

Seraji and Holliman-Lopez have known each other for years. Both growing up in Syracuse, they attended the same schools K-12 and their shared friendship and experiences as minorities in the Syracuse community drove them to start Tableau.

“In going to a predominantly white institution there was a sense of missing that representation.  It was wild how little there was of it. Today there’s still more children’s books about inanimate objects than there are about people of color,” Holliman-Lopez recalled. Even much of the representation that currently exists of different cultures and ethnicities is often highly problematic and depicts harmful stereotypes. Tableau seeks to change that by publishing writings authored by those of differing identities and creating a welcoming space where individuals can share the reality of their experiences.

They launched Tableau Media this past summer through the LaunchPad SummerStart Accelerator. Through a fast-paced summer packed with entrepreneurial growth and creation, Seraji and Holliman-Lopez devoted themselves to creating this eye-opening publication as a venture they are passionate about. They were part of a global Innovation Showcase at the end of the accelerator and earned extremely high marks from the prestigious panel of alumni judges who were incredibly impressed with what they had accomplished.  They plan to publish a print magazine this fall and currently have a team of content creators overflowing with inspiring pieces. Their passion for writing and their championship for often-ignored communities shows in their cultivation of thought-provoking and compassionate writings.

The creation of Tableau Media stemmed from Seraji and Holliman-Lopez’s own experience of the life-altering power of reading. Literature by people of color, or literature that championed social activism filled them with passion for the world around them and impacted their everyday choices. Stories force you to put yourself in the shoes of others, which is why it’s so important to hear the voices of those who have faced discrimination and suffering and tell stories that inspire inward and outward change.

“Something as powerful as writing and channeling that energy of consciousness to have people resonate with that is really important, “said Seraji.

Not only is it crucial to include diverse voices so that people can grow in their beliefs, but it’s crucial for individuals to be seen and heard. Seeing yourself reflected in the spaces around you relieves and empowers. It relieves you from the conviction of being strange and apart. It empowers you to embrace your identity and create your life with courage, knowing that others have gone before you. Tableau Media, by amplifying BIPOC and queer voices, creates much needed belonging for individuals often alienated and compels others to empathize with different experiences and feelings.

“Storytelling is an exercise in empathy,” said Holliman-Lopez. “It’s how we understand the world so it’s crucial to see yourself in the media that’s created and see that you are worthwhile and important.”

Both are officially becoming team members of the LaunchPad this academic year while continuing to work on Tableau Media. Seraji will be a Global Fellow, crafting stories about entrepreneurs and creatives from diverse communities who are part of the Syracuse University innovation scene, and Holliman-Lopez will be an inaugural Todd B. Rubin Diversity and Inclusion Scholar, working on programs, events and initiatives that promote diversity, inclusion and social justice.  Holliman-Lopez’s role is funded through a generous gift from Todd B. Rubin ’04 (School of Architecture) who is Minister of Evolution and President of the Republic of Tea. Rubin has been an important mentor to entrepreneurial Syracuse University students engaged in the LaunchPad.

We are excited to welcome them as new founders and as new LaunchPad team members, and very excited to see Tableau Media grow.

Follow them on:

https://www.linkedin.com/company/tableaumedia/

Instagram: @tableau.media

Twitter: @TableauM

Story by Claire Howard ’23, LaunchPad Global Fellow, photo provided

Opportunity Board: Chloe Capital Fellowships available to help build skills, connections and your career path to success

women founders and funders
The Chloe Capital team

We are pleased to promote seven Fellowship opportunities with our good friends at Chloe Capital, a movement-driven venture capital firm that invests in women-led companies. In partnership with universities, foundations, and corporate leaders the Chloe Capital team travels around the country creating opportunities for women – on both sides of the table. Chloe Capital is reaching out to Syracuse students who share a passion for diversity and inclusion to apply for seven 2020-21 Fellowship opportunities, and help shine a spotlight on not only Chloe Capital venture founders, but all who participate in our Movement to #InvestInWomen!

Being a Chloe Capital Fellow will give you access to a community of founders, investors, corporate executives and innovation leaders. Fellowships include 12 months of career and leadership coaching from the Chloe team who will also help you identify a career path, connect with industry leaders and build relationships with decision makers. The 2020-21 Fellowship will culminate with a Talent Pitch. Fellows will invite decision-makers and showcase how they’ve supported the Movement. The Talent Pitch will be part of Chloe Capital’s next #InvestInWomen program, announcing the fund’s next investment. This year alone, Chloe Capital helped invest $1.25 million in women-led innovation companies around the world. 

Here are the details:

Positions available (all flexible and remote)

  • Assignment Editor
  • Business Development
  • Content Writer
  • PR / Community Relations
  • Social Media / Graphics
  • UI / UX Designer
  • Video Production

About you

  • An entrepreneurial spirit with a curious nature
  • Excellent attention to detail and organization skills
  • Collaborative and open to direct and timely feedback

You will learn how to

  • Build relationships
  • Grow a nationally recognized brand
  • Deliver on targeted key performance indicators (KPIs)
  • Analyze data to drive real results

Expected outcomes for you

  • Increased efficiency and proficiency as you learn tools and gain industry knowledge
  • Advancement of your independent thinking and problem-solving skills
  • Connections to high-growth founders, investors and innovation leaders
  • Industry, business and career development coaching throughout the Fellowship

Requirements and compensation

  • A 12-month commitment to the Chloe Capital Fellowship program
  • A minimum of 5+ hours a week committed to Chloe assignments
  • Tech-proficient and business email proficient
  • Ability to work remotely with potential for occasional in-person meetings
  • Reliable computer equipment with stable internet connection
  • $100 monthly stipend

How to apply

Join Chloe Capital’s Movement to invest in women. Review more details on each Fellow opportunity below. If qualified, complete the Fellowship Application. Select which role you would like to be considered for on the application and include that role in your cover letter, as well as specific reasons why you are best suited for this role.

Next steps

Candidates must submit at least three references with their applications. Only one should be academic. Applicants with the appropriate background will receive Test Projects, which you will have one week to complete. Successful test projects will result in interviews. Seven lucky students will receive acceptance into Chloe Capital’s 2020-21 Fellowship. The program is tentatively scheduled to begin in mid-September.  If you have questions or comments,  reach out to info@chloecapital.com.

Chloe Capital supports emerging women entrepreneurs

Roles and responsibilities of each position:

Assignment Editor

  • A proven ability to empower and guide teammates
  • Experience assigning and tracking the delivery of specific tasks and timelines
  • Awareness of best practices in team communications and productivity
  • Familiarity with tracking and assessing the completion of team assignments
  • Ability to deliver on targeted key performance indicators (KPIs)
  • Interest in creating and maintaining a daily Project Management System
  • Passion for using leadership tactics to aid a strong company culture

Business Development

  • A proven ability to provide consistent outreach (emails / calls)
  • Experience creating contact lists and maintaining a CRM database
  • Awareness of best practices using storytelling to sell
  • Familiarity with tracking and assessing outreach efforts
  • Ability to deliver on targeted key performance indicators (KPIs)
  • Interest in creating and maintaining a weekly Lead Sheet
  • Passion for applying lead generation tactics to drive real results

Content Writer

  • A proven ability to create long-form content for web pages, blogs and press releases
  • Experience using Search Engine Optimization (SEO) best practices
  • Awareness of best practices selecting “newsworthy” topics and interviewing talent
  • Familiarity with tracking and assessing content performance
  • Ability to deliver on targeted key performance indicators (KPIs)
  • Interest in creating and maintaining a weekly Content Calendar
  • Passion for using SEO best practices to dominate on Google search results

PR / Community Relations

  • A proven ability to rally the masses through PR or community outreach
  • Experience creating contact lists and maintaining a CRM database
  • Awareness of best practices selecting “newsworthy” topics to pitch to media
  • Familiarity with tracking and assessing outreach efforts
  • Ability to deliver on targeted key performance indicators (KPIs)
  • Interest in creating and maintaining a weekly Lead Sheet
  • Passion for using give first tactics to build brand visibility alongside our sales team

Social Media / Graphics

  • A proven ability to consolidate long-form content into bite-size posts
  • Experience with Canva and social media for marketing
  • Awareness of best practices for tagging, scheduling and growth hacking
  • Familiarity with automation tools such as Hootsuite, HubSpot or other
  • Ability to deliver on targeted key performance indicators (KPIs)
  • Interest in creating and maintaining a daily Content Calendar
  • Passion for using social media and growth hacking as a sales tool

UI / UX Designer

  • A proven ability to create personal experiences that carry across an entire brand
  • Experience with WordPress, Canva and Mailchimp, creating wireframe and mockups
  • Awareness of best practices for “conversational marketing” like Chat, SMS and Bots
  • Familiarity with automation tools like Airtable and HubSpot
  • Ability to explore user performance and deliver on targeted KPIs
  • Interest in researching competitors and performing customer discovery
  • Passion for delivering stellar user experiences to attract, educate, close and delight

Video Production

  • A proven ability to attract attention with bite-sized videos across various multimedia
  • Experience creating storyboards and editing video clips with sound and effects
  • Awareness of best practices for transcribing video using the latest software tools
  • Familiarity with cloud-based video editing tools, such as WeVideo
  • Ability to deliver on targeted key performance indicators (KPIs)
  • Interest in designing and developing a video content library
  • Passion for producing videos for each stage of the buyer’s journey

Interested in these opportunities?  Apply here. Questions? Send an e-mail: info@chloecapital.com.

How To Go From Startup Idea To Business Model

This was originally published on The Success Bug website by Ashlyn Rosario.

We’ve all had amazing business startup ideas at some point in our lives.

Let’s say you had a brilliant idea for an ice cream business, featuring ice cream that stays frozen longer, or a killer idea about a way to simplify the job searching process. Excited, you run to your computer and start jotting down the idea. The thought almost seems to make too much sense. So, why doesn’t it work out?

Because no matter what your business startup ideas are, you need to develop a strategic, written plan for them.

The perfect method for developing a strategic business plan is called the Business Model Canvas. This business plan cheat-sheet features nine segment blocks essential for understanding your target consumers, how to reach them, what channels to use, and how to generate sales.

Here is an image of the Business Model Canvas. We recommend printing this out, so you can quickly add to it using a pen or pencil:

startup ideas

The right side of the business model canvas focuses on the customer, while the left side focuses more on the business itself.

You can download the official Business Model Canvas here.

Now, the BMC might look a bit confusing at first but bear with me. Because we’re going to break down every segment of the most effective ways you can use the Business Model Canvas to bring your startup ideas to life. Let’s get started.

1. Customer Segments + Value Proposition for Startup Ideas

startup ideas

When beginning the canvas for your business startup ideas, you’ll need to start with either the Customer Segment or Value Proposition component.

Why? Because the first two questions you need to ask yourself when creating a startup are “Who are the people that will buy my product?” and “What value can I add with my product?” For our breakdown today, we’re going to start with customer segments.

Customer Segments

When analyzing your potential customers and specifying your target market, here is a list of consumer types to focus on:

  • Payers: People who pay a bill for your product or service
  • End Users: People who will actually use your product
  • Subsidized Users: People who will benefit from your product
  • Influencers: People who have the power to affect the purchase of your product
  • Decision Makers: People who may be responsible for business expansion, investments or company acquisition

Understanding the different types of customers your company might have is critical to creating a successful business. Once you know this, you can start to brainstorm different ways to attack each group.

Value Proposition

Now that you have a solid understanding of the different types of consumers you might have, you need to think about the kinds of value you can provide.

value proposition is exactly what it sounds like: a promise of value to be delivered, communicated, and acknowledged. Now, don’t worry. We’re not here to tell you what type of business to start; this is simply a list of the different types of value propositions your business can offer.

  • Gain Creator: businesses that benefit their customers in different ways, such as creating positive emotions, providing high functionality, or creating social gains
  • Problem Solver: businesses that develop a course of action for fixing an identifiable problem such as lowering personal costs and keeps existing customers
  • Pain RelieverDescribes how your product or service solves specific problems for customers

Having a basic understanding of Customer Segments and Value Propositions is the first step to get your startup ideas moving with the business model canvas. Filling this out as the first step will give you the foundation to be able to understand the rest of the grid. Which brings us to our next component…

2. Customer Relationships + Channels

Startup ideas

Now that you have an idea of the types of customers valuable to your business and value propositions, you need to decide what channels to use. A channel refers to the different methods that businesses use to communicate and reach their customers. Confused? Here are some examples of sales channels.

  • Wholesaler: A person or company that buys a large number of products from vendors and resells them to retailers.
  • Retailer: A company that buys products from wholesalers or manufacturers and resells them to customers.
  • Distributor: A person or business that sells goods or services to customers or end-users
  • The Internet: A platform that companies can use to advertise their products and make a sale on.

There are multiple channels to sell your product. However, think about how much of your product you want to create and which channels work best with it.

Customer relationships and channels are the meat and potatoes of any successful business. With the BMC, you’ll know why it’s essential to make lasting relationships with your customer base and the different ways to reach them. Ultimately, the relationship you have with customers, whether personal, professional, or automated, will directly affect your business’s outcome. So, take some time with this step and be sure to think about what type of customer relationship you want to make through your company.

3. Revenue Streams for Startup Ideas

The Revenue Stream portion of the Business Model Canvas should be the bread and butter of your startup ideas. Why? Because the goal of every business is not only to retain customers but to make a profit. And you can do that by asking yourself these three vital questions when filling out the revenue stream section of the Business Model Canvas:

  1. How will the business make revenue?
  2. What is the business’s target audience?
  3. Through what method will the company will generate revenue? i.e., (subscription service, brick, and mortar, or online store.)

Understanding how the business will make revenue will allow you to avoid wasting time in unproductive areas. The general rule of thumb for your business startup ideas is to have between two to five avenues of revenue generation.

If you’re having trouble brainstorming ideas of what to fill in for this section, we’ve provided a few different popular areas of revenue generation below.

Examples of Revenue Generation Areas

  1. Service Revenue: Revenue is generated by providing service to customers and calculated based on time. For example, the number of hours of services provided
  2. Transactional Revenue: Proceeds from sales or goods that are (usually) one-time payments
  3. Project Revenue: Revenue earned through one-time projects with new or existing customers
  4. Recurring Revenue: This is one of the most popular areas of revenue generation: the proceeds from recurring payments for ongoing services to customers. This revenue model is so popular because it is transparent and creates a consistent flow of revenue for the business. Examples of companies that utilize this business model are Netflix, Disney+, Hulu, and Spotify
How To Go From Startup Idea To Business Model

4. Key Resources, Activities, and Partners for Startup Ideas

These components refer to the “front stage” of the Business Model Canvas. They’re crucial ingredients for sustaining business, what activities companies participate in, and what type of partners and relationships they develop with other companies and non-consumers.

Key Resources

Key resources are considered the “assets” of your company, which are vital for sustaining and supporting your business. They also allow you to create a compelling value proposition more easily. Examples of key resources include physical resources, human resources, intellectual resources, and financial resources.

The 4 Types of Key Resources for Startup Ideas

  1. Physical resources: These include physical goods like raw goods, buildings, vehicles, machines, etc.
  2. Intellectual Resources: These include goods that come from the mind, like proprietary knowledge, patents, partnerships, etc.
  3. Human resources: These include human qualities like creativity, experience, organizational abilities, etc.
  4. Financial resources: These include commercial entities like cash, credit, stock, etc.

Key Activities 

Key activities can vary depending on the type of business model companies use. These activities are categorized by production, which incorporates four design-related activities. These include manufacturing and delivering a product, problem-solving activities, platform, or networking activities.

Key Partners

Key partners are the network of suppliers, businesses, or nonconsumers that enable businesses to work. These can be the relationships that your company has with suppliers, business partners, and more.

These relationships are vital to the success of a business and will help your business succeed in areas that you may not be an expert in yourself. Now, there are four types of partnerships you can create.

The 4 Types of Key Partnerships for Startup Ideas

  1. “Coopetition”: This refers to a strategic partnership between you and a competitor. At first, this might sound like “flirting with the enemy.” But a “coopetition” is actually an effective way to create a more extensive user base for both you and your competitor. You know the old saying, “Keep your friends close and your enemies closer.” Well, when it comes to your startup ideas, this certainly applies.
  2. Buyer-Supplier: This is precisely what it sounds like: building a relationship with a buyer or supplier. Creating an element of trust between these two will create social proof for your business.
  3. Joint Ventures: Sometimes, joining forces altogether with a business that offers a similar service can be beneficial. A common example of this is when major law firms merge, often creating new opportunities for both businesses to increase their clientele. *Note* Not to be confused with a “coopetition,” a strategic partnership between your business and a competitor.
  4. Non-Competitors: This happens when you and a company you have no direct competition with partner up in a way that will benefit both parties. Here’s a wildly extreme example: Amazon. When Amazon purchased Whole Foods, the eCommerce giant entered the grocery industry overnight.

5. Cost Structure for Startup Ideas

If key resources, activities, and partners are “the front stage,” then Cost Structure is “the backstage” of the Business model canvas. It describes all of the costs incurred as a result of running your business.

Understanding the cost structure of your business startup ideas will allow you to pivot or persevere while running your business. Now, there are two components of cost structures.

The 2 Components of Cost Structure

  •  Cost-driven: This is the act of minimizing your costs as a business to give you an advantage over your competitors. Examples of companies that utilize this method are TJ Maxx, Marshall’s Walmart, or any store that provides value at lower prices.
  • Value-driven: This type of cost structure focuses more on the design and overall maintenance of a product or service. When using a value-driven cost structure, your goal is to provide as much value with the product itself as possible. For example, Apple sells its products at a premium price but can justify it for its premium features.

Still having trouble deciding which cost structure to use? Here are some questions to ask yourself when considering each method:

  • What key resources or key activities cost the most?
  • What costs are the most important in my business model canvas?
  • Is my business fueled by cost or value?

Asking yourself these questions will allow you to decide which cost-structure to use in no time. If you’re still struggling, another helpful way to determine what method to use is taking a look at your possible competitors and identifying which cost-structures they use. Then, you’ll be able to compare and find out whether or not their methods would suit your business as well.

Key Takeaways

It is vital to develop an organized business plan to map out strategic ways to deliver value to your customers when it comes to business startup ideas. The Business Model Canvas makes it easier for people to organize their business ideas in an organized way. When starting, you need to begin with either the customer segment or value proposition portions to assess your business’ scalability and how you can create and keep customers.

Next is choosing which channels to use in selling your product. Also, once you have customers, maintaining positive relationships with customers with excellent customer service practices is essential.

The Business Model Canvas helps to plan revenue stream methodologies such as deciding whether to use a subscription-based service or selling your products through a brick and mortar business model.

Finally, cost structures list out what types of costs drive your business and how to maximize your resources for successful results.

Planning on utilizing the BMC for your startup ideas? Let us know how in the comments below! If you enjoyed this article, you’ll love, “3 Things To Consider Before Starting Your Business!”

The LaunchPad announces its 2020 – 2021 student team. Meet them here.

students in the LaunchPad
Nick Barba ’20, LaunchPad Project Management Consultant and former LaunchPad Global Fellow with Victoria Lawson ’20, 2019-2020 LaunchPad Global Fellow. Both were part of the search committee for the 2020 – 2021 LaunchPad student team

The Blackstone LaunchPad and Techstars program at Syracuse University is pleased to welcome new LaunchPad student team members who will serve as mentors and subject matter experts, and work with the LaunchPad to expand outreach and engagement, particularly related to innovation, diversity and inclusion. The search committee for the 2020 – 2021 LaunchPad student team included our 2019 – 2020 former student team of Rubin Family Innovation Mentors and Global Fellows — Alec Gillinder ’20, Matt Shumer ’22, Nick Barba ’20, Quinn King ’20, Victoria Lawson ’20, Will DeVito ’20, David Fox ’19 and Kelsey Davis ’19 and G ’20. 

Meet the new 2020 – 2021 student team here. It includes Global Fellows, Rubin Family Innovation Mentors, Orange Ambassadors, Todd B. Rubin Diversity and Inclusion Scholars, Hunter Brooks Watson Scholars and a Syracuse University Hult Prize Campus Ambassador.

Rubin Family Innovation Mentors serve as peer advisors to a portfolio of student startups, coaching them on strategy and venture development.  They are funded through a generous gift from the Rubin Family Foundation.

2020 – 20201 Rubin Family Innovation Mentors include:

  • Emma Rothman ’21, Falk College, food studies
  • Patrick Prioletti G’21 iSchool, graduate program, applied data sciencce
  • Sam Hollander ’22, Whitman, finance and Newhouse, advertising dual major
  • James LePage ’22 Whitman, real estate
  • Bruno Luiz G ’22, iSchool, graduate program, applied data science

LaunchPad Global Fellows are subject matter experts in various disciplines such as engineering, software and data management, industrial and interaction design and product development, graphic design, web design, UX-UI, all forms of digital media and content development, as well as marketing, sales and finance.

2020 – 2021 LaunchPad Global Fellows include:

  • Claire Howard ’23, Maxwell, economics and international relations
  • Emily Pearson ’21, VPA, environmental and interior design
  • Patrick Linehan ‘21, Arts and Sciences, newspaper and on-line journalism and policy studies
  • Sloane Sexton ’21, VPA, communications design
  • Hanna Seraji G’22, iSchool, library and information science
  • Chris Appello ’21, Newhouse, advertising

Orange Ambassadors, funded through a generous gift from Todd B. Rubin ’04 School of Architecture, Minister of Evolution and President of the Republic of Tea, compliment the skills sets of our Global Fellows, supporting outreach and engagement with entrepreneurial students across campus. 

2020 – 2021 Orange Ambassadors include:

  • Sam Hollander ’22, Whitman, finance and Newhouse, advertising dual major
  • Justin Diaz  ’23, College of Engineering and Computer Science, civil engineering
  • Russell Fearon ’19 and ‘G22, College of Engineering and Computer Science, mechanical engineering
  • Alesandra (Sasha) Temerte ’22, Arts and Sciences, economics, writing and rhetoric
  • Ellen Jorgensen ‘’23, Arts and Sciences, earth sciences
  • Jackson Ensley ’22, Whitman, marketing management
  • Season Chowdhury ’23, College of Engineering and Computer Science, computer science
  • James Rudman ’21, iSchool, information management and technology
  • Krishna Pamidi ’21, Whitman, finance
  • Zain Edeen Elwakil  ’21, School of Architecture

Todd B. Rubin Innovation and Diversity Scholars, also funded through a generous gift from Rubin, work to broaden diversity and inclusion outreach and programming, expand participation in entrepreneurship by underrepresented groups and support the University’s commitment to diversity and inclusion

2020 – 2021 Todd R. Rubin Innovation and Diversity Scholars include:

  • Tyra Ambroise Jean G ’21, Maxwell, public policy
  • Gabriela Holliman-Lopez ’22, VPA, communications and rhetorical studies

Hunter Brooks Watson Scholars are supported through a generous gift from the Hunter Watson Memorial Fund.  It is Inspired by Syracuse University’s Remembrance Scholar program, and was established as a way to honor the life and entrepreneurial spirit of Hunter Brooks Watson, a Syracuse University student who passed away after injuries suffered in a tragic 2016 distracted driving car accident. The Syracuse University Hunter Brooks Watson Scholar peer mentors students and builds the pipeline of innovative students who exemplify the “spirit of entrepreneurship.”

The 2020 – 2021 Hunter Brooks Watson Scholar is:

  • Emma Rothman ’21, Falk College, food studies

The Syracuse University Hult Prize Campus Ambassador helps organize the campus Hult Prize competition at Syracuse University.  It is part of a global competition that is often referred to as the “Nobel Prize” of student impact entrepreneurship.

The 2020 – 2021 Syracuse University Hult Prize Campus Ambassador is:

  • Claire Howard ’23, Maxwell, economics and international relations

Together, the LaunchPad team provides multi-disciplinary skill sets and expansive services to help all members of the Syracuse University community explore innovation, creativity and entrepreneurship, and build professional and personal skill sets to succeed.

“The Libraries is grateful to Todd for his continued support for Syracuse University’s innovation hub and encouraging diversity and inclusion,” said David Seaman, Dean of Syracuse University Libraries and University Librarian.  “The LaunchPad is an incubation environment for students from 116 countries around the world to grow and flourish. It provides experiential opportunities for innovative students to interact with a variety of people from different backgrounds, with different interests, from all the academic disciplines across campus. This type of learning significantly compliments what they learn in a classroom, helping them understand how to become thoughtful and engaged citizens and change-makers.”

Syracuse SummerStart Accelerator wraps up with a global Innovation Showcase

Decorative graphic

Summer is a great time to explore ideas and we were thrilled with the great ones that came out of our first ever virtual Syracuse University LaunchPad SummerStart Accelerator which recently wrapped up with a global Innovation Showcase. More than 25 teams from around the world enrolled in the program and the top 12 were selected to be part of the on-line demo day to alumni entrepreneur judges from around the world. SummerStartup teams participated in weekly workshops and guest presentations by top entrepreneurs and subject matter experts, along with sessions with world class mentors from the Techstars network during the six-week accelerator program. It was an intense and exhilarating bootcamp that rapidly accelerated ideas along the development cycle. Judges were impressed by how much work the teams accomplished over the summer, and by the professionalism of their final pitches were. Here are the teams selected for the Innovation Showcase. We are excited to continue working with them this fall at the LaunchPad

VentureFoundersDescription
 
BlendedManvi Upadhyay and Sonia Hui Ting WeeYouth-led non-profit dedicated to empowering the international community studying at Syracuse University to make informed decisions about their futures through connections in the domestic and global space.
EcoBamboo LivingJustin DiazA sustainable company focused on architectural design of bamboo homes, and construction of beautiful, affordable bamboo homes.
GeckStripsCalvin S AtiekuGecko inspired adhesive technology that improves the way you hang or attach whatever you need. “It’s never too heavy to hang”.
InkdustrialCourtney S JiggettsA software platform that integrates all components of design and project management into one seamless program.
OthersideAIMiles FeldsteinAI powered software to change the way we write, offering incredibly intuitive, accurate and efficient solutions
OurChosenNameAley O’MaraProvides pronouns, gender, and preferred name advisory consulting to companies looking to build and maintain a welcoming and inclusive working environment.
ShaMoonNicolas Alexander MisitaShaMoon gives visibility and connection to the creative community by offering high- quality branded clothing in connection to relevant original content.
Snow School ProductionsConnor Lawrence JohnsonA Syracuse University based production company that will connect the arts like never before. Producing short films and other content while promoting communication and collaboration between SU programs.
Solace VisionAlec O’Del and Shawn GaetanoHelping people overcome debilitating phobias by the use of Virtual Reality, which improves their quality of life by gaining control of the phobia.
SYMBTCMarin GrilloA software platform to create networks and mentor relationships.
Tableau MediaGabriela Holliman-Lopez and Hanna SerajiAn online magazine centering marginalized voices through art, creative writing, poetry, illustration, de-stigmatization of topics around mental health awareness, and other inter- disciplinary writings in humanities and social sciences.
TravSoloChizoba AnyaohaA digital platform for travelers and adventurers on solo journeys, who want to meet people, and stay safe – all the while sharing memories on-the-go.

Thanks to our alumni judges and guest evaluators who were so instrumental in making the program such a success:

Jason Kuperberg, Silicon Valley based, Innovation Specialist and Teaching Fellow, Stanford University Social Entrepreneurship & Innovation Lab, former winner of Syracuse University Impact Prize and campus Hult Prize winner, expertise in innovation design

Elizabeth Ruscitto, Boston and Silicon Valley based consultant, formerly Director of Developer Programs and Platform Integration at Leap Motion, and Director of Developer Relations for HubSpot, now focused on mission-driven, tech-enabled innovation

Kennedy Patlan, Washington DC based, U.S. Venture Operations, Ashoka (world’s leading change-making nonprofit) , formerly Assistant Campaign Manager at the Ad Council, advertising, marketing communications expertise, with a passion for impact entrepreneurship and diverse, inclusive voices and perspectives

Mike Lemp, New York State based, Product Manager at Hill-Rom (formerly Welch Allyn), formerly Product Manager and Sales, CONMED Corporation, Fulbright Scholar, expertise in product development, particularly within the medical and health sectors

Caleb Obiagwu, New York, London and Nigeria based, consultant and triple serial entrepreneur, founder of three computer science, engineering and software companies, skilled in tech  development, rapid prototyping, creation of MVPs, strategy, talent and team building

Jeannine Rogers, Syracuse based, Program Manager at The Tech Garden, formerly co-founder/“creative jedi” at leading communications and design company, Williams Sonoma manager, expertise in program design, marketing, as well as business development

Thanks also to our amazing 2019 – 2020 LaunchPad student team who worked with the SummerState Accelerator participants as coaches and organized “Mentor Madness” as part of the summer experience. They included: Alec Gillinder ’20, Claire Howard ’23, Emma Rothman ’21, Matt Shumer ’23, Patrick Prioletti G 21, Quinn King ’20, Sam Hollander ’22, Victoria Lawson ’20, Will DeVito ’20, David Fox ’19, Kesley Davis ’19 and G 20 and Emily Pearson ’21. We are so grateful for their work supporting the summer program, as well as the invaluable contributions they made to the startups across the Syracuse University campus during the entire 2019 – 2020 academic year in their roles as Rubin Family Innovation Mentors and Global Fellows.

Finally, and most importantly, thanks to Nick Barba ’20, who co-ran the summer program in his new role as LaunchPad project manager as an independent contractor. Nick is a Whitman finance grad, long-time member of the LaunchPad, venture founder, University Scholar and Whitman Scholar, and was also a 2020 Blackstone – Techstars LaunchPad Summer Fellow. Nick was an incredible asset helping organize and manage the summer program, and we are so delighted that he will be continuing in his role as project manager as an independent contractor this academic year at the LaunchPad.

Opportunity board: UVC marketing associate

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Upstate Venture Connect, a non-profit that connects high-growth founders in Upstate NY, is looking for a part-time marketing associate intern this fall to help create and manage daily marketing campaigns that assist in securing sponsors and promoting talent. The position is remote.

Skills in a candidate should include:

  • Passion for innovation and entrepreneurship
  • Ability to work independently and remotely
  • Strong attention to detail
  • Experience with WordPress, Mailchimp, Google Suite, Zoom and Slack

Responsibilities for the role include:

  • Content Creation including:
    • Adding / Approving Events to the UNY Events Calendar
    • Social Posts (various channels)
    • Post Blogs on WordPress Site
  • Creating Newsletters in Mailchimp
  • Creating Graphics in Canva
  • Editing Short Videos in TBA cloud editing software
  • Management / Reporting including:
    • File / Folder Updates (Google Drive, Airtable, other)
    • Updating Contacts / Lists in Mailchimp
    • Updating Social Channels
  • Growth-hacking / List Building / Community Responses
  • Tracking Analytics / Preparing Reports (social and Google Analytics)

Compensation / Time Commitment

  • $15 / hr
  • 5-10 hours / week
  • More hours available based on performance

Send resume and cover letter to: Kathryn@UVC.org

Learn about UVC at  uvc.org

Connect through our new Syracuse LaunchPad Discord platform this semester

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COVID-19 has challenged millions of people to adapt to working remotely.  This fall, it will be common to split time between working from home and going into an office.  That may be a change that’s permanent, even post-pandemic, as people appreciate the flexibility that comes with a hybrid model.  In fact, a recent two-year Stanford study shows and astonishing productivity boost that comes from working from home, especially in a hybrid model.  As businesses contemplate the future of physical locations and embrace a workforce that is partly remote, one thing is still certain.  People still want a way to connect and be part of a community.  Not surprisingly, co-working spaces are creating ways to do that by moving networking online.  The LaunchPad is doing that this fall through a new platform that can help innovators expand networks without going into an office every day.

Enter Discord, the Syracuse LaunchPad’s new digital networking platform, chat room and resource network that allows SU innovators to communicate over voice, video, and text.  Discord can connect like-minded innovators and creatives with peer mentors to get advice, build their network, or just hang out with fellow like-minded entrepreneurs.  It’s Slack meets Zoom with a pinch of Reddit, all in one place, curated on LaunchPad Discord

Start by joining the LaunchPad here and then hop on LaunchPad Discord here.

Discord is a freeware instant messaging, VoIP application and digital software platform that features integrated text, image, video and audio communication that a chat channel that can run on Windows, macOS, Android, iOS, Linux, and in web browsers.  More than 250 million people are currently on the platform which launched in 2011 and has become the space for building community in a digital environment. 

The Syracuse LaunchPad Discord channel is organized by categories such as onboarding, announcements, community space, discussion rooms and mentor network with voice, text and video channels. If you are looking to collaborate with others, exploring the channels is a great way to build a team, find help, connect with a mentor or other entrepreneurs, and follow what other members of the LaunchPad are up.

Nick Barba ‘20 helped spearhead the new Syracuse LaunchPad Discord platform and will coordinate it in his new role as a project manager for the LaunchPad.  For questions about how it works, reach out to Nick directly at ntbarba@syr.edu if you need help getting on-boarded. 

We’re excited to see how much digital harmony we can foster with a little creative “discord.”  Click here to get started using the new Syracuse LaunchPad Discord.

Patrick Linehan ‘21 has always been a storyteller

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Patrick Linehan joins the LaunchPad as a Global Fellow this academic year

Stories have long been the way I process the world. When I first learned to write, I would staple together pieces of computer paper to form handwritten ‘novels.’ I later graduated to Microsoft Word, where my adolescent self would pen ill-conceived characters based on a suburban understanding of the world and whatever novel I had read most recently. When I made it to high school, I suppressed this love of storytelling, opting instead to participate in activities that, in my mind, would result in an acceptance letter from the country’s best colleges. Though I was constantly busy running from a club to work to school to volunteering, I didn’t like myself very much.

After a year at Syracuse, I reconnected with my childhood love for storytelling. This time, though, I realized that the world is already filled with stories. Every person I pass has a complex background worthy of being heard. So I started listening.

That started with a transfer into Newhouse, where I now study Newspaper and Online Journalism in addition to Policy Studies in Maxwell.

I started taking up projects I cared about. I worked with a band on campus, NONEWFRIENDS., who have since become some of my closest friends. I wrote stories for The Daily Orange about housing discrimination, labor policy, and systemic racism. I headed the Shaw Center’s public relations efforts, making videos and writing stories about their incredible work throughout the community. I produced a podcast about an activist in Syracuse, which is part of an award winning series.

And last fall, I got on a plane at Boston Logan to start my trip to Rabat, Morocco. There, I studied journalism under the country’s best. I heard my host-mother’s stories through our limited understanding of each other’s languages. I passed hot afternoons sipping mint tea with the most amazing people I have ever met, Morocco’s LGBTQ activists, who speak their truth in a country that has criminalized them for who they love or their gender identity. Together, we worked on a video to tell their story in a safe and respectful way. We are still friends.

It was through that experience, at 21 years old, that I finally got the courage to say something that I myself had long been pushing down: “I’m gay.”

When I arrived back in the states, I was geared up to start my next project, a deep dive into America’s juvenile justice system with dozens of student reporters from around the country with News21. The project, which investigated a wide range of issues with the system, took 8 months and will be published this week. It was all produced remotely.

These projects, which have brought me deep joy and catalyzed me to grow personally, are just the beginning of what’s possible in a world teeming with stories begging to be heard. And I am excited that Blackstone LaunchPad, the glass box on the first floor of Bird library, is my next outlet, starting this fall as a new Global Fellow and digital storyteller.

So, I’ll continue to tell stories and get better at it each step of the way. But, instead of the computer paper novels that started it all, it will be computer screens broadcasting my words to the world.

Story by Patrick Linehan ’21, LaunchPad Global Fellow

S.I. Newhouse School of Public Communications – Maxwell School of Citizenship and Public Affairs, Newspaper & Online Journalism and Policy Studies

The LaunchPad re-opens with expanded services, as your favorite virtual collaboration space

Syracuse University Blackstone LaunchPad powered by Techstars.

If you’ve been inside the LaunchPad on the first floor of Bird Library, you know that it was designed for creative collaboration. It’s a spot where ideas happen in a common coworking space that is full of innovative conversations. That’s all a little different this fall. Like so many other networking spaces around the country, we’re launching new events, activities and programs in the digital world, while still maintaining the network of support that makes the LaunchPad so indispensible to people who crave being part of a connected community.

The LaunchPad re-opens Monday, August 24 with some new nuances. Following public health recommendations, it will operate primarily through virtual programming with reduced density, and a rotating staff schedule that allows for a hybrid in-person and remote service model.  The glass cube will be open weekdays from 8:30 a.m. to 5 p.m., with meetings by appointment only.  No drop-ins are allowed, and there is no evening and weekend key access except for classes in the LaunchPad that were scheduled in the registrar’s system.  We’ll miss being the literal home to so many student organizations that operated out of the space evenings and weekends, and who are also moving into the digital events sphere.

While the hours of in-person services are different, the LaunchPad is greatly expanding its student team this academic year to add more capacity and provide even greater access to virtual support services. Professional staff will be available either in person or virtually, each weekday from 8:30 a.m. to 5 p.m.  After hours and weekend mentoring will now be accessible virtually by scheduling on-line meetings with top-notch student peer mentors.

To manage density, there will be room limits in the LaunchPad and only those with pre-scheduled appointments with staff or mentors will be admitted.  Those with appointments are asked to text when they arrive to be admitted.  Tables and chairs in the LaunchPad are reduced to be in conformance with social distancing guidelines, face masks are now required at all times in the LaunchPad.

Teams of up to two or three people may work in the LaunchPad group meeting area if they have pre-reserved and if space allows.  Times will be allocated on a first-come first-serve reservation basis.  Usage will be monitored, and teams must text when they arrive for their reservations to be admitted.

Reservations for individual appointments or team meetings may be made by e-mailing LaunchPad@syr.edu.

Thanks for being accomodating as we put safety first. The LaunchPad will look, feel and operate a little differently this fall semester, but we know that we will be united by our desire to come together as a connected, creative community, whatever shape that takes. Above all else, we will continue to collaborate and innovate to deliver best-in-class programs and services.

One way you can stay connected is to join our new online community platform to communicate over voice, video, and text, connect with peer mentors, get advice, or just hang out with fellow like-minded innovators using Discord.  It’s Slack meets Zoom with a pinch of Reddit, all in one place, curated on LaunchPad Discord.  Join the LaunchPad Discord channel here, and connect in real time.

Discord is a freeware instant messaging, VoIP application and digital software platform that features integrated text, image, video and audio communication that a chat channel that can run on Windows, macOS, Android, iOS, Linux, and in web browsers.  It truly is a virtual LaunchPad — if not in real life, at least very much in real time.

Nick Barba ‘20 who is working for the LaunchPad this semester as an independent program manager, is managing the Discord platform along with Rubin Family Innovation Mentors Patrick Prioletti and Emma Rothman (pictured above). For questions about Discord and how to use it to say connected, contact Nick at ntbarba@syr.edu

Fall innovation events at Syracuse University

Students in front of the LaunchPad
SU LaunchPad and Techstars alumni will be joining us for fall 2020 events

Fall is already shaping up to to be a busy season for campus innovation events. Here are key dates to book now for speakers, activities and competitions with cash prizes. Stay tuned across all social media channels @LaunchPadSYR for program details and links news stories about each event.

Annual campus wide events that will be virtual

September 11 – 12, 2020 – Panasci Business Plan Competition sponsored by Whitman with $20,000 in prizes

October 16, 2020 – Cuse Tank sponsored by the LaunchPad as part of Family Weekend that features parent entrepreneurs as judges with $10,000 in prizes. Watch for details.

October 23, 2020 – Orange Tank, Whitman student and recent alumni competition, featuring distinguished alumni as judges, $20,000 in prizes. Applications opening soon. Watch for details.

October 23 – 25, 2020 – LaunchPad Startup Weekend co-sponsored by the LaunchPads at SUNY Buffalo, Syracuse University and Cornell University, sponsored by The Blackstone Charitable Foundation and Techstars. Applications opening soon. Watch for details.

October 29 – November 1, 2020 – Special LaunchPad events as part of Orange Central Weekend, with Founders Circle alumni events, panel presentations and guest speakers who are alumni entrepreneurs. Watch for details.

November 13, 2020 – Impact Prize Competition, social impact entrepreneurship event, with social impact entrepreneurs as judges, $15,000 in prizes. Applications opening soon. Watch for details.

November 16 – 22, 2020 —  Global Entrepreneurship Week (a series of panel discussions during the week with international entrepreneur alumni Zooming in from around the world, co-presented this year with WeMedia Lab, Globalists, and Blended. Watch for details.

December 4, 2020 – Syracuse University Hult Prize competition. Applications open later this fall based on the global competition schedule. Watch for details.

New special virtual events this fall:

Syracuse LaunchPad IdeaX, tentatively set for Saturday, September 26, a virtual mini startup “rocket lab” co-hosted with student organizations to jumpstart new ideas and build the pipeline for new students.  Built on the idea of jumpstarting ideas and teams. 

Virtual Mentor Week, set for November 9 -13, in partnership with the Blackstone LaunchPad and Techstars global network. Network with top advisors, mentors, founders and industry executives from across Techstars who will be generously volunteering for a week of virtual meetings to help start, seed and grow ideas that are coming out of the 32 universities now in the network. Watch for details to be invited to participate.

Diversity and Inclusion programming with SOYL (Supporting Our Young Leaders), a Black and Latinx youth leadership venture that started in the Syracuse LaunchPad, now a community-based diversity initiative.  Kicks off at the Commonspace in downtown Syracuse, and runs once a month through the fall. Dates and topics to be announced. Follow Instagram: soyltalks; Twitter: soyltalks; and Facebook: SOYL Talks for great posts and program details.

Blackstone LaunchPad and Techstars Social Impact Fellowship, from October 19 to December 11, will be stipend-based opportunities for the top 50 students at each of the 32 universities in the global network who are working on social impact ventures. Nominations are open to all active LaunchPad members who are currently enrolled as graduate or undergraduate students working on a product, technology, service or non-profit venture idea with a deep civic or social impact. Applicants must be a founder or co-founder. Requires a strong recommendation letter from the campus LaunchPad executive director. Programming is provided by Techstars with support from each campus. Fellowship awards are made by Techstars, the Blackstone Charitable Foundation and the program partners, and not by campus directors. Nominations are primarily by campus directors, although open applications will be accepted. Applications will be open August 31 and close on September 18.

Future Founders U.Pitch College Startup Pitch Competition in partnership with the Blackstone LaunchPad and Techstars global network, with $10,000 in prizes. Applications will be due September 30. Watch for details.

LaunchPad Friday Fireside Chats, 3 p.m. weekly, coordinated by the Syracuse University LaunchPad at SU Libraries, with inspirational business leaders, innovators and entrepreneurs in virtual sessions. Dates:  September 4, 11, 18, 25; October 2, 9, 23, 30; November 6, 20. Open to faculty, staff, students, alumni and the community. Watch for details.

LaunchPad Thursday Technical Workshops, 3 p.m. weekly, coordinated by the Syracuse University LaunchPad at SU Libraries, with subject matter experts offering practical advice on the most common questions asked by those exploring the startup world. Open to faculty, staff, students, alumni and the community. Dates:  September 4, 10, 17, 24: October 1, 8, 15, 22, 29; November 5, 12, 19.

In keeping with good public health guidelines, all of these events will be virtual this fall. We encourage you to stay engaged by reading our newsletter, following us on social media, and checking our website and news page for weekly updates.