POPCYCLE is bringing style and creative energy to the Blackstone LaunchPad and Techstars in the glass cube on the main floor of Bird Library this semester, with regular hours several days a week. Stop by and meet the founders who are revolutionizing the way that college students interact with the world of fashion.
Ben Goldsmith, CEO, ’21 VPA CRS and Jackson Ensley, CMO ’22 Whitman curate the best start-up brands into one on-line commerce platform and retail pop-ups, and bring exclusive clothing by student designers to campus. Read their startup story here and a great Daily Orange profile here.
“In the current e-commerce climate, young clothing brands tend to gravitate towards platforms like Instagram to start their businesses,” says Ensley. “Because of this, Instagram has quickly become oversaturated with young brands, often leaving talented designers trying to break through the crowd and get their products in-front of new eyes.”
This is where POPCYCLE comes in. POPCYCLE is the only online marketplace designed from the ground up by college students, for college students. It provides a platform for young brands to market and sell their products to a new audience, as well as professional marketing experience in the form of editorial articles, podcasts, and more. This exposure is crucial for small brands who are trying to reach new markets, and it does it a fraction of the typical cost.
“POPCYCLE plans to continue to grow to new colleges, new demographics, and most importantly, provide new artists with a platform to grow,” he adds.
This semester they are hosting socially distant exchanges on a weekly basis in the LaunchPad, and you can stop by to meet them, or view their collection and follow on social media.