Newhouse alum Mindy Stockfield will join Sean Branagan for this week’s “Digital Tech Talk” as part of his LaunchPad office hour, Thursday, April 9 at 4 p.m. via Google Hangouts Meet. Stockfield is a senior executive and educator with expertise in digital media, branding, business strategy and marketing, specializing in media, television, book publishing and children’s products. A member of the Newhouse School of Public Communications Advisory Council, she was most recently Senior Vice President, Marketing, Creative, & Digital for Scholastic, as well as Senior Vice President, MTV Networks, Viacom, Vice President, Marketing and Digital for HYPERION/Disney-ABC Television Group, and Senior Director of Marketing for CARTOON NETWORK / Turner Entertainment WarnerMedia.
She was awarded an Emmy for Outstanding Interactive Media Programming for Disney Channel Games as a result of utilizing new video technologies for the web. She created media models based on data-analytics to impact awareness and viewership for MTV, developed and orchestrated the inaugural digital launches for top brands including Disney Channel’s video platform online, Disney’s preschool website, Disney’s first online subscription site, CartoonNetwork.com , and Scholastic’s first online reading community.
In her senior positions in entertainment and media, she has had a focus on youth media, leading critical launches on both a product side and franchise side for a number of new and culture-defining initiatives.
These A-list brands include:
- Harry Potter, Dog Man, The Babysitters Club, Goosebumps, Wings of Fire, Clifford, and Magic School Bus
- MTV’s VMAs
- Disney’s High School Musical, Hannah Montana, and Mickey Mouse Clubhouse
- Powerpuff Girls, Teen Titans, and Star Wars Clone Wars
- Top authors and talent including Mitch Albom, Caroline Kennedy, Maria Shriver, Michael J. Fox, and Jamie Oliver
Link for the videoconference:
Meeting URL: https://meet.google.com/yfb-krhd-ynq