Want insight on how to grow? Join our partner, the CNY Biotech Accelerator at Upstate Medical University, for “Marketing & Sales Models for Scalable Growth” with Launch Team president Michele Nichols on Thursday, March 18, from 3 p.m. to 4 p.m.
Learn proven and practical strategies for building an effective sales engine. In a fast changing and high growth industry with significant barriers to entry, learn breakthrough strategies to reach and capture customers while building the engine for growth. The how-to-session will include product launch, new market entry, buyer personas, inbound and outbound sales, content marketing, social media, account penetration and growth.
As owner and president of Launch Team, Nichols approaches marketing as part of the larger organization and the pressures and realities of owning a business. She helps companies develop and leverage their IP portfolio, enter new markets, launch new products, and integrate new acquisitions. With an MBA and over 15 years of experience in improving service delivery, her areas of expertise include organizational development and process improvement.
Register in advance for this meeting (after registering, you will receive a confirmation email containing information about joining the meeting):