Kristina Hahn of Google joins Sean Branagan for LaunchPad office hour, Thursday, April 16 at 4 p.m.

woman in a green top against a green background

Kristina Hahn of Google will join Sean Branagan for this week’s “Digital Tech Talk” as part of his LaunchPad office hour, Thursday, April 16 at 4 p.m. via Google Hangouts Meet

Kristina Hahn is Director of Sell Side Strategy and Operations at Google, a Syracuse University grad, member of the Newhouse Advisory Board, and fan of SU Orange basketball.  She leads the Strategy and Operations team for Google’s Sell Side business, helping partners large and small more effectively monetize and distribute their content.  Her team is responsible for driving global strategy alignment across channel and regional priorities, product commercialization, operational reporting to senior executives and scaling shared services to drive productivity.   

Kristina moved from the Buy Side to the Sell Side in 2016 taking over the Americas Go to Market Strategy for Google’s Sell Side product offering.  Her team partnered with both sales and product to drive solutions, innovation and revenue for Google’s top apps, commerce, news, broadcast and search partners.  

A decisive leader Kristina has a proven track record for scaling emerging products and driving change.   She joined Google in 2006 to launch the Google Audio platform, the early days of programmatic radio.  Google Audio was a natural fit because she started her career in radio spending over eight years in national and local advertising sales for I Heart Media (Clear Channel).  At Google Kristina has worked across many verticals helping CPG, Financial Services and Auto companies build their brands digitally.  Her teams executed both scaled and bespoke solutions to solve business challenges of Fortune 500 companies utilizing Google’s search, display, video, social, mobile, and programmatic offering across all screens. 

After the acquisition of YouTube Kristina worked on the core team building out monetization solutions and custom brand content for the platform.  She was at the forefront of online live streaming in 2010 brokering the deal between YouTube, VEVO and American Express to create the award winning Unstaged music series.

A graduate of Syracuse University, Kristina has a B.A. in both Political Science and Broadcast Journalism.   She sits on the Advisory Board of the Newhouse School at Syracuse University and is President Emeritus of the Executive Board for the Newhouse 44, the heart of the Newhouse Alumni Network.  Kristina is an active member of the Interactive Advertising Bureau (IAB) sitting on the founding commission for Digital Media Sales Certification. Her team has received multiple Effie and Webby Awards.  An angel investor and advisor, she is passionate about helping start ups succeed. 

Over the years, Kristina has been generous with her time and loves meetings with students. Kristina has generously met with SU students, including at SXSW (see picture of her with LaunchPad alumni ventures at a recent SXSW).  That didn’t happen this year, so she agreed to join Sean’s online Office Hours/Coffeetalk this Thursday to talk about just about anything: tech, advertising, privacy questions, careers, COVID, the future, sports, NJ, politics, women in business… you name it.

Kristina Hahn witih LaunchPad alumni venture founders at a recent SXSW