Joseph Porcello visits the LaunchPad for a workshop on protecting your creative assets

man smiling

Joseph J. Porcello, Senior Counsel in the Litigation Practice Group, and Member of Bousquet Holstein PLLC, will host a workshop in the LaunchPad on Tuesday, February 11 from 4 p.m. to 5 p.m.  The “toolkit” session will focus on how to protect your creative ideas, and such topics as trademarks, copyrights, trade secrets, as well as defending against theft of your intellectual property and creative assets.  These are topics that first-time startups often struggle with — especially entrepreneurs in the creative sector, as well as those developing digital platforms or software based businesses.  In a startup world where you are continually sharing ideas, how do you safeguard your idea and the brand identity you created?  How can you protect yourself if it is being unfairly being used by others?  Your brand and your creative assets have value.  Learn how to maximize them in this dynamic and engaging small group workshop, offered for free at the LaunchPad in Bird Library.

Porcello joined Bousquet Holstein PLLC in 2018 after practicing for over a decade with a top global law firm.  He is a versatile commercial lawyer who helps clients resolve commercial disputes and defend product liability lawsuits, advises clients regarding trademarks/brand protection and marketing and advertising matters, and negotiates commercial agreements.  Porcello has broad subject matter experience, representing clients with respect to contract disputes, false advertising / unfair competition matters, trademark and gray market sales issues, and patent litigation.  He has a particular emphasis in marketing and advertising issues, and he represents both plaintiffs and defendants in false advertising actions. He often presents a Marketing & Advertising Rules of the Road training program to client sales managers and teams.  He was a key member of trial team that obtained an over $1B verdict for a research university client in a patent infringement case relating to hard drive technology, which settled for $750M.

Additionally, Porcello acts for clients in commercial contracting matters, advising on the preparation and effective use of standard terms and conditions and the negotiation of various contracts and agreements, including:

  • Master services agreements
  • Distribution agreements
  • Licensing agreements
  • Teaming agreements
  • Vendor contracts

Porcello is a native of Central New York, and he and his family recently relocated back to the area from Pittsburgh.  While in Pittsburgh, he was active in the local community as a volunteer coach for youth sports teams and as the Co-President and Vice-President of the board of directors of Chatham Baroque, an internationally-acclaimed classical music ensemble.  He is excited for the opportunity to get involved in the Central New York community.