Join us Tuesday, April 27 at 7:00 p.m. for our LaunchPad Spring Speaker Series with Jordan Fox, founder of MMP Digital and global digital brand strategist who has worked with organizations like VaynerMedia, the vaulted brand-building agency. Fox is a 2013 graduate of the Whitman School of Management where he majored in accounting. Join the conversation here.
Fox is a lifelong learner and future-minded thinker. He began his career at SocialCode, then the largest social media buying agency in the world, before joining VaynerMedia, the vaunted brand-building agency. During this time, he worked with clients like Chase, Verizon, Reckitt Benckiser and more.
At 26, he left the agency world to launch his own business, MMP Digital. In naming MMP, Jordan was inspired by his grandfather, Arthur Dock, who would always say to him, “Make Me Proud.” Fox founded MMP with a mission to improve upon the outdated practices and processes of the traditional business model.
Core to this mission was departing from the red tape, bloated payrolls, and unnecessary overhead that in his experience, worked to the detriment of both clients and employees alike. Instead, Jordan sought to create a new model which would comprise of specialized collectives of remote freelancers who could work on their own terms, have an ideal work-life balance, and be assembled and configured based on the needs of clients.
His first client at MMP was musician, Alicia Keys. Fox led the global digital strategy across all of Alicia’s digital platforms, reaching her audience of 80MM+. He built smarter work streams while managing Alicia’s in-house, digital agency and record label teams.
Since officially launching in 2019, MMP has signed 20+ clients across different industries including Sports, Music, Advertising, and CPG.
When not working on MMP, Fox stays involved with non-profit organizations. Jordan was selected to the ADL Glass Leadership Committee of 2020-2021; he is on the Board of Directors for the Brooklyn Youth Sports Club; he is the Communications & Social Media Chair for Syracuse’s NYC Alumni Club; he was selected by the Interactive Advertising Bureau (IAB) to help create their new Social Media certification course; and he was selected to be a judge of the 2020 Reggie Awards, presented by Association of National Advertisers (ANA).