How can lifestyle brands become media companies, beyond content marketing? Sean Branagan, executive director of the Center for Digital Media Entrepreneurship at Newhouse wraps up his three-part series, “Media + Marketing for Startups,” this Thursday, March 5 from 3 p.m. to 5 p.m. at the LaunchPad. Learn how entrepreneurs, especially women and underrepresented groups, should consider just starting a media company in a world of “New Voices, New Bosses” – a topic at SXSW this past March. You can hear Sean speak about it this week in the LaunchPad, without buying the plane ticket to Austin. “I especially hope to inspire young women and people of color to consider entrepreneurship,” says Branagan. “If they want to change the narrative and tenor of media… if they want to tell stories and change the topic and focus… if they want to make #meToo and #BLM and other movements real, MEDIA OWNERSHIP MATTERS. Owning a media company means you shape the culture, you set the tone and voice, YOU make the choices and you and others can benefit from those choices.”
Branagan works with students starting digital media ventures, as well as Newhouse alumni and industry experts. He is a serial entrepreneur, interactive marketer and evangelist for innovation and startups who is founder and president of Communigration, Inc., a technology marketing firm.
He launched Student Startup Madness, a national tournament for college student digital media startups, and, more recently, helped create the Media-Nxt Report, which identifies emerging media technology trends.
His next venture is: New Voices. New Boses. Watch for more, and get a sneak peak this Thursday afternoon at the LaunchPad.