Our popular Fireside Chat series kicks off this semester with a topnotch speaker on innovation, Friday January 25 from 3 to 4 p.m. in the Blackstone LaunchPad powered by Techstars in Bird Library. Andres Echenique is SVP of product innovation at Terakeet, a fast-growth SEO company, and entrepreneurial success story, that helps other fast growth companies achieve category domination, visibility, and search success for the most competitive terms online. Terakeet is a magnet for recruiting and retaining top talent—the #1 provider of innovative and sustainable influencer marketing technologies to the world’s leading companies. Consistently named a “Great Place to Work” in rankings, Terakeet is actively recruiting interns and talent. This is a chance to learn more about working with an innovation leader. The event is open to the entire community.
Andres’ career was spent in software research and development at Cambridge, MA-based Bolt Beranek, and Newman (BBN). At BBN, he conducted research in advanced networking technologies, distributed computing, and artificial intelligence.
In 1997, Andres co-founded Longwood Software, a developer of marketing asset management solutions for marketers and agencies. As CEO and CTO, he led corporate and product development for the startup. Longwood was an early innovator in software-as-a-service, deploying a web-only subscription product in 2000.
In 2002, Andres joined Mark Russell and Associates as a digital strategist and leader of the firm’s digital practice. In 2005, Andres co-founded “Pump”, a wholly-owned subsidiary of MRA. As an extension of successful and innovative projects for Motorola, Tylenol PM, and other leading marketers, Pump developed custom large-scale CRM solutions based on a proprietary content delivery platform. Pump was acquired by Eric Mower + Associates in 2008.
As Senior Partner at At Eric Mower + Associates (EMA), Andres led EMA’s digital practice, helping EMA clients innovate and compete in the digital domain. Additionally, as the digital revolution demanded new processes, approaches, and organizational structures in the marketing services industry, he was responsible for leading organizational development at EMA.
Today, as SVP of Brand Experience, Andres and his team are responsible for leading and delivering engagement marketing solutions for Terakeet customers.
Andres has a degree in computer science from Colgate University and completed the Greater Boston Executive Program for Executive Leadership at the MIT Sloan School.
If you are looking for a rockstar internship or work (particularly if you graduated in December, be sure to stop by.