Join Syracuse University Executive Director of Digital and iSchool Adjunct Professor Michael Clarke over an informal pizza lunch in the Blackstone LaunchPad powered by Techstars at Bird Library, November 6 at noon for a high-level overview discussion of the components of a digital strategy. He will examine tools and tactics to drive traffic and measure interactions. The talk will focus on what you need to know as an entrepreneur and give a foundation for future exploration into digital strategy tactics to grow your business. Topics may include analysis of the marketing funnel, search engine optimization (seo) basics, web analytics modeling, inbound channels and landing page development with a/b testing.