Join Randy Ginsburg ’19 for the Creator Institute

Randy Ginsburg

Randy Ginsburg will lead a Wednesday evening weekly series targeted to student creatives with the Creator Institute Wednesday evenings from 7:15 p.m. to 8:15 p.m., starting January 30, in the Blackstone LaunchPad in Bird Library.

Ginsburg ’19, Whitman School of Management, with a double major in EEE and marketing, has been fascinated by entrepreneurship from a young age, Randy started his first business in his freshman year of high school buying, selling and trading exclusive sneakers. Through social media and in-person trade shows and conventions, Randy successfully sold over 500+ pairs of sneakers in two years. Motivated by his passion to create, Randy then took summer courses at Fashion Institute of Technology, where he began to manufacture and sell his own cut and sew clothing. His passion for clothing and fashion led him to complete a Product Development Internship with Macy’s, where he will now work full-time after graduation.

Now in his final year at SU, Randy, has his eyes set on a new project. This summer, Randy teamed up with Georgetown Professor Eric Koester’s Creator Institute to write his own book. While he still has not yet settled on a title, Randy is studying the psychology and stories of successful start-up founders who were bullied in adolescence. He will drive into how these negative experiences fueled their fire, taught them valuable life-lessons, and turned them into the strong leaders they are today. Driven by his own childhood experience with bullying, Ginsburg is determined to shed light on this important issue and help positively influence the future generation of entrepreneurs.

Ginsburg, will be bringing the Creator Institute to Syracuse, giving students an opportunity to develop their voice, and create their own publishable narrative, while learning and building credibility in the field of their choice.

The series will be Zoom sessions with Eric Koester, two-time entrepreneurship professor of the year at Georgetown University and the founder/CEO of the Creator Institute.  Koester is a leading expert on how to create credibility and expertise to live an entrepreneurial life.  A serial entrepreneur, he has raised tens of millions of venture capital from investors from Kleiner Perkins, Ashton Kutcher, SV Angel, Floodgate Capital, Felicis Ventures, OS Fund, Meg Whitman and more.  He’s a founding partner and served as the managing partner of NextGen Venture Partners, a seed stage venture fund, and also a sought after public speaker, author and coach, having been recognized by multiple 40 under 40 lists. He is the subject of the Creator Institute Show, an online documentary series showcasing his experiences helping hundreds of people become published authors, podcast hosts and creators of all types.  He shares what it’s like to coach, teach and empower the next generation of creators.  Koester also recently launched a podcast, The Eric Koester Creator Institute.

The series led by Ginsburg will be tailored for students to learn, develop expertise and create credibility through the process of writing and publishing, designed to help those who want to build their skills as authors — fiction, non-fiction, poetry or other narrative works.  The Creator Institute works with New Degree Press to help young emerging authors learn what it takes to produce a work that is publishable.  Koester has created chapters at campuses like Duke, Brown, Michigan, Vanderbilt and Georgetown, and now expanding to 50 colleges, to enable students to participate.  Each week there will be a series of videos, activities and exercises to create a first draft of a creative manuscript.

For more information, contact Ginsburg at