Two Syracuse University Blackstone LaunchPad & Techstars ventures collaborated recently on a brand challenge, offering a chance to CLLCTVE college creators to work with fast growing food delivery company Good Uncle as it scales into new markets. Based in Los Angeles, CLLCTVE has an in-network database of creators from 97 universities and a waitlist of 2,000+ students from around the country. A CLLCTVE beta class tested the platform with Good Uncle to discover its brand pain points, goals for future promotional campaigns and what kind of user-generated content could drive value for the brand. CLLCTVE is continuing to work with Good Uncle this spring, and is also offering similar challenges this spring matching brands hoping to connect with GenZ audiences. Interested in being part of an upcoming brand challenge? Learn more here.
Read the full story by Kaila Mathis and see some of the best submissions here on Medium.
Background on the challenge:
Good Uncle came to CLLCTVE looking to utilize our in-platform creators to capture content reflective of Good Uncle’s value for college students. At the time, we had a fall beta class of 25 students hand-picked from our waitlist testing our platform.
CLLCTVE worked with Good Uncle to craft a brand challenge prompting fall beta class creators to produce a piece of content for social media that captured the key essence of the brand: easy in-app delivery, low costs, and diverse food options. The goal was to utilize Good Uncle’s target market members to get students excited about downloading and ordering from the company.
Creators were given one week to complete content within their medium of choice. Videos were limited to 60 seconds or less to make them applicable to all social platforms, and graphic design and photography were asked to consist of five or less images. Submissions were packaged into a deliverables site for Good Uncle to easily view and access the content. The site was included a feedback form and Good Uncle rated their experience with CLLCTVE a 9/10 and responded that they were happy with the content created, specifically pieces that involved graphic design.
“As we scale into more campuses, it’s good to see how students, who have little to no context for who we are, would explain Good Uncle through whichever medium they are operating in,” said Karli Buckley, Good Uncle Brand Manager. “If I’m able to effectively communicate WHO we are and what we’re looking for, I feel confident that anyone can do it, regardless of geography.”
Read the Medium story by Kaila Mathis for CLLCTVE and see who won and what their creative content looked like.
About CLLCTVE and Good Uncle:
CLLCTVE is the rising professional network for Gen Z, operating as the premier talent marketplace for brands to source young creators for paid work. Through the platform, creators can build a digital portfolio, secure exclusive job opportunities, and participate in brand content challenges, all while building within a community of creators from around the country. Brands can source user-generated content at scale through content challenges, data sourcing and exclusive access to creators from around the country.
Good Uncle brings easily accessible, delicious, chef-created meals to college, healthcare & corporate locations. It operates as a food truck that prepares meals on its way to customers and delivers it without a fee. With a key focus on delivering to college campuses, Good Uncle taps into the Gen Z audience with easy in-app delivery, low costs, and diverse food options (including barbecue, Mexican, American, Italian, and of course, pints of Ben and Jerry’s and cookie dough). For students on the go looking to satisfy their cravings without leaving campus, Good Uncle is the perfect choice.