Chris Daus

Chris Daus is the founder of Nice as heck, a clothing brand born out of his active life and need for design-driven yet functional clothing. Finding it hard to find clothes he actually liked, he decided at the age of sixteen to make apparel himself. In this spotlight, Chris walks us through his story building his brand while pursuing Film/Cinema/Video Studies at Syracuse University. Experience the Nice as Heck brand here:

Filmed and Produced by James Rudman and Zain Elwakil for the Blackstone LaunchPad.