Startup Spotlights

Pratik Paranjape G’20 brings cybersecurity expertise and camaraderie to Promptous

Young man in a sports jacket

When a new employee joins a large firm, they are typically offered benefits on top of salary. Many large companies pride themselves on their benefits packages which include paid family leave, contributions to retirement accounts, stock options and health insurance.  One very important benefit can be a dental insurance plan. While large corporations with over 500 employees typically offer some form of dental coverage, it usually an expensive option.  For millions of small and medium sized businesses, it is simply an unaffordable option.  It is a sad fact that 74 million people in this country go without dental insurance.  That is one out of every three people.  LaunchPad startup, Promptous, co-founded by a team of Syracuse University alumni and former students, are  working hard to change that.

One of the Promptous team members has been Pratik Paranjape G ’20, who just completed a master’s degree in cybersecurity from the College of Engineering and Computer Science at Syracuse University.  He was a network security analyst intern at Promptous this year, and a key part of the team that is building a digital health solution in the insurtech space.  Paranjape immediately saw the value proposition of the team’s premise. “Conventional dental coverage plans usually end up hurting the dentists as well as the employees and employers.  They are expensive, hard to manage and not transparent.”

As Paranjape explains, large companies are typically restricted to a limited set of dental coverage plans that they can offer to their employees. Promptous introduces flexibility and cost savings by allowing companies to choose coverage ‘a la carte’ and creating transparency and predictability around pricing. Moreover, the platform also facilitates direct payments to dentists without insurance companies being the mediators of the transaction, which can sometimes take months to sort out.  This drastically simplifies the process and flow, and allows dentists, patients and employers to accurately predict estimates and get reimbursed in real time.

“After looking at how things were being done, we saw the opportunity to create accessibility, predictability and cost savings by automating the process.” He explains how meaningful the cost burden was and how beneficial it could be to have this process simplified. “In the United States, employers pay around $52 billion per year for insurance. Promptous can help save about 30% of that, or about $200 per person.” Promptous provides a platform that doesn’t exist with traditional insurance plans.

As the company is about to enter the beta release of the platform, he reminisces about how he came to be involved in the team.  “I was an international student, and when co-founders Phil McKnight and Josh Jackson saw my skill set, they wanted me on the team right away.  Unfortunately, my student visa status kept me from doing that. I had to wait at least nine months for Promptous to enter into a formal internship process through the CASE Center at Syracuse University.” During this time Paranjape worked as a volunteer team member, as Promptous created its product development and business roadmap as members of the Blackstone LaunchPad powered by Techstars at SU Libraries.  He learned about ways that international students can engage in entrepreneurship, and through an eventual Promptous agreement with the CASE Center, was able to become an intern with the venture, assuming various roles centered around data security.

He shares the camaraderie of the team. “Last Thanksgiving break, when we were just starting to get set up, we needed to invest in our own equipment. The company bootstrapped resources to purchase equipment including laptops to distribute to team members to keep bolster capacity. “We really came into our own, and looked after each other,” he shares.

Like so many other companies, Promptous sees challenges caused by the pandemic. It also sees the opportunity to unleash innovation in the digital health and insurtech space. The team was used to working together physically in the LaunchPad, and converted fully to remote work in mid-March, quickly adapting. “Fortunately, we are a distributed team of innovators, so we could easily adjust to the new reality.” 

The team also saw even more interest in their platform as dental practices looked to re-structure their front office operations to ensure and enhance patient safety, and as employers looked for digital solutions to streamline their processes and produce cost savings. 

The team even closed on its first two external investments by LaunchNY and CenterState CEO during the pandemic.  It is also seeing increased interest from the industry and insurance brokers.

For Paranjape, working on his master’s degree while being part of Promptous has been rewarding. He compares the team to a family who creatively challenges him. After graduation and the conclusion of his internship, he will remain engaged with the company as he also pursues his own career. “I will definitely consult and help whenever I’m needed. I am so thankful to Josh and Phil for their leadership and support building Promptous.”

He also is appreciative of the LaunchPad.  “Linda’s guidance seriously helped us. I cannot stress that part enough. She connected us with every resource on campus, as well as outside investors, advisors and programs through Techstars to help us.”  He also valued the LaunchPad’s stimulating environment which provided the supportive community and setting for the team to put in the long hours it took to develop the platform.  It was a place they truly called home, as well as headquarters.

People may think of insurance in a certain way.  But ultimately, insurance is there to create a helping hand when you need it. Thanks to teamwork, Promptous is on its way to revolutionizing the dental insurance industry by creating a smart and simple technology solution, and through good old-fashioned camaraderie.  Promptous takes the industry concept of lending a helping hand to a new level in the digital age.

Story by Blackstone LaunchPad Global Media Fellow Krishna Pamidi Photo supplied

Will DeVito ’20 tells a great story

Picture of Will DeVito

At any given day in the LaunchPad over the past four years it has been open, you might have walked in and seen a dozen or more different activities. People are sitting at tables furiously tapping away at their computers, partners are writing down wild schemes on blackboards, mentors are hosting coaching sessions or information seminars, and groups are bouncing their ambitious ideas of one another.

Another thing you might have seen is a student filming all of this hard work, imagination and ingenuity blossoming in the glass cube at Bird Library.  A creative entrepreneur with a camera and recording equipment might have been interviewing students on their thoughts, filming startup videos for student ventures, or figuring out how to best capture the spirit of collaboration, warmth and laugher that defines the LaunchPad community.

As the LaunchPad’s Global Media Fellow and digital storyteller, Will DeVito ’20 (Newhouse) is moving on to creating the next chapter in his own story.  Now it is our turn to tell a story about Will that captures his experiences and reflections on what it means to be an integral part of the LaunchPad family.

DeVito was introduced to the LaunchPad through a EEE70 class he took with Linda Hartsock at Whitman several years ago and went on to pitch the clever idea he developed in class for “Bonfire in a Bin” in campus competitions.  His own personal charisma and art of story telling was captivating. He became the LaunchPad’s digital storyteller and videographer over a year ago, and in that time, it has become so much more than a job or workplace.  “It wasn’t just work.  It was a place where I hung out and I also just happened to work there. It’s more than just a few hours a week for a job.  It is an identity for me.  It’s a place where I can branch out and share ideas.”

Through the LaunchPad DeVito feels like he has found a community ‑ a niche where he is free to explore ideas, share his thoughts with others, and become inspired from the constant creativity generated. It’s also helped him with his own professional and personal development, creating his own side hustle, WD40 Productions. Through his work as videographer for the LaunchPad, he’s made connections that have enabled him to film videos for other companies. This past spring semester was the first time he had so many work opportunities that he had to say no to some of them, which is a welcome sign of success and many open doors.

Though DeVito doesn’t think of himself as an entrepreneur who will eventually start his own company, the innovation skills he’s learned through the LaunchPad have been invaluable to him in his own pursuits. During his time at Syracuse, he’s produced several student-run comedy shows and the social and initiative skills essential to entrepreneurship have been essential to him as well. DeVito is an example that entrepreneurship isn’t just for those who study business or dream of starting their own company, but as a way to learn innovation and ingenuity as skills sets to build a better career pathway.

DeVito hopes to take the creative skills he’s gained during his time at the LaunchPad and utilize them for his career now that he’s graduated. His current goal is to work in the entertainment industry in New York City, with dreams of helping produce comedy shows. “Humor has always been my favorite thing. I always loved trying to be the class clown.”

While live entertainment is an industry that is unfortunately on pause during the current COVID-19 pandemic, the ability to pivot and self-start work is an example of DeVito’s own inventiveness and enterprise.  So, he is being ingenious about how to continue to produce digital content.

Through the uncertainty and missed graduation experiences due to COVID-19, DeVito is grateful for the LaunchPad as a connected community.  He attributes it to being one of the first campus resources to adapt quickly to remote work and remain a source of support and inspiration for other students as well as himself.  “Being a senior, all of this has taken time to digest, but the LaunchPad has helped lighten that fall. It’s been a nice little parachute.”

Looking forward, DeVito is disappointed at the way graduating students have had to say goodbye to their campus communities, but he knows that the LaunchPad will always be a welcoming home for him even when his time at Syracuse is long past. “Even though I’m leaving feeling I have unfinished business, I know there is always a place to come back to when I’m at Syracuse.”

DeVito’s video tribute to the warm home that the LaunchPad has become for so many students is a testament to the welcoming, supporting, and loving close-knit network of the Blackstone LaunchPad.

You can find his other videos on the Blackstone LaunchPad video channel.

Though the LaunchPad is sad to say goodbye to our seniors, we know they are moving forward and writing incredible new chapters, and the “nest in Bird” is always a home for them to return, with roots and wings, to stay connected and share their triumphs.

And we hope Will comes home often.

Story by Blackstone LaunchPad Global Media Fellow Claire Howard Photo of Will behind the camera by LaunchPad staff behind the camera. Here’s looking at you, Will!

Victoria Lawson ’20 on positivity, purpose, patience and passion

Woman in graduation regalia

Victoria Lawson, ’20, is a proud new member of the Blackstone LaunchPad’s 2020 Founders Circle. Lawson graduated from the College of Visual and Performing Arts majoring in Industrial and Interactive Design and minored in Entrepreneurship and Emerging Enterprise at the Whitman School of Management.

Quite honestly, there are not enough words in the English language to describe the wonderful friend, employee and supporter that Victoria Lawson effortlessly embodies. Her dedication to spreading positivity in all aspects of her life shaped her purpose to create inclusive and accessible designs that reflect her passion for service design work and helping others.

This mantra was not just used for a specific project or to even get through her arduous undergraduate degree; but is the way Victoria Lawson carries herself through life.

Lawson’s story of how she became involved with the LaunchPad speaks to her incredible empathetic capability to understand people, without judgment, and to help them without the expectation of receiving anything in return. A perfect example of this how Victoria met her boss at the LaunchPad.

During the first week of classes of her sophomore year of college, Lawson took a class taught by Linda Hartsock, the executive director of the Blackstone LaunchPad for her Entrepreneurship and Emerging Enterprise minor. On the first day of class, while going over the syllabus for the semester, Lawson witnessed her professor receive an emergency phone call that no mother ever wants to receive, about one of her children who was in imminent and grave danger.  Without hesitation, Lawson jumped into action and dismissed class. Although she had never met her professor before, she trusted her purpose in that indescribable situation and intervened.

“You got this,” Lawson affirmed to her professor, as she come to front of the room and stood by her side.

“Those three words saved me in that moment of crisis,” Hartsock vulnerably shared.

More than fortunately, at the time Lawson was a residence advisor at Lawrenson and went through comprehensive crisis management training. After dismissing the class, without missing a beat, she was able to pass on the skills she learned in training to a terrified mother in a dire situation. Lawson explains that her mantra positivity, purpose, patience and passion helped guide her and Hartsock through what could have been an even more excruciating outcome.

Hartsock personally experienced Lawson’s altruism and knew she wanted to keep an individual with that kind of compassion, purpose, positivity, and passion in her life forever. And, over the course of the semester, as Lawson emerged as a top entrepreneurial student with an amazing work ethic, creativity and innovative design skills, she also knew she wanted her to be part of the LaunchPad team.  Lawson’s “give-first” ethos was the perfect fit for the LaunchPad culture.

“She has the biggest heart and wisest soul of anyone I have ever met,” says Hartsock about Lawson.

Lawson put her amazing creativity and design skills to work as LaunchPad Global Media Fellow around the same time she founded Weird and Woke Design. While simultaneously working as a self-taught graphic designer for the LaunchPad; Lawson developed her passion and purpose for service design. Weird and Woke Design became her graphic and industrial design business. Originally, the brand was a clothing line where she sold space themed sneakers and t-shirts. She also put her skills to work for other student startups as a design consultant, helping them create brand identity elements from logos to marketing materials, product renderings and packaging, pitch decks, display signage and more.

Lawson remembers that at first, she did not have a lot of experience doing graphic design work. Remarkably, this did not stop her. Not only did Lawson accept the job at the LaunchPad, sticking to her mantra, Victoria made sure she stayed positive and patient while developing her graphic design portfolio while on the job. Her ability to comfortably put herself in a job opportunity where she did not have a lot of prior experience — other than growing up seeing her mom’s graphic design work — is a testament to her mantra.

It speaks to Lawson’s character that when she designs, she holds herself accountable to make renderings for products that are truly accessible for everybody. She has the patience to ensure that her designs are a true representation of her beliefs and mantra which makes her an extraordinary designer. When Lawson designs, each project showcases a different aspect of her mantra and that is what makes her work so uniquely special. It was a mindset that we saw every time she came to work and her company Weird and Woke Design truthfully reflects that.

Her positive attitude even transcended the LaunchPad on the first floor of Bird Library. Anyone who meets Victoria will immediately notice her grace and her dedication to her mantras in the way she treats everyone and the way she carries herself.

Simply put, since Lawson told Hartsock, “I am going to stand here with you” through a crisis, she become the heart and soul of the LaunchPad, working shoulder-to-shoulder with everyone she meets to exude calm and grace, and dispense wisdom.  She radiates sunshine, positivity and promise, each day, even in crisis. 

Victoria Lawson is an expert in service design and is looking for full-time employment as she moves back to her home base in the Los Angeles area.  The LaunchPad wants to help her connect, and encourages firms looking for incredible graphic or industrial design talent, to reach out to Victoria:  https://www.linkedin.com/in/victorialawson7

Story by Blackstone LaunchPad Global Media Fellow Emma Rothman Photo supplied by Victoria Lawson

Hamza Hamid ‘21 is pursuing his dream

young man in a suit

In the 1931 best seller, ‘Epic of America,’ James Truslow described America as “that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement.” While Truslow’s book highlights the diverse history of America that has contributed to its status of ‘Land of opportunity’ until 1931, the theme of the book is relevant nearly 90 years later. A person who best exemplifies this is Hamza Hamid.

Hamid is a rising senior who is studying Finance at the Martin J. Whitman School of Management while pursuing a minor in Economics from the Maxwell School of Citizenship and Public Affairs. He is also a junior analyst at the Orange Value Fund of Syracuse University as well as the President of the Pakistani Student Association.

Hamid moved to the United States in 2014.  “Before coming here, the only thing I knew about America was from the movies. It was a lot of Christmas time and snow,” he recalls. Indeed, when he arrived from Pakistan in February of 2014, the cold and frigid temperatures of New York were an unsettling change of pace from the weather back home. However, the weather was not the only thing that Hamid found to be a startling realization. “It was a completely different culture, different members of my family and I knew no one here.”

Adding to that, Hamid was also a stranger to the English language. “It was very difficult for me. Unlike now, I had trouble keeping up with everyone because everybody spoke quickly, and I had to resort to observing their hand movements to figure out what they were saying. At times, I had trouble asking them where the bathroom was.” Despite the language barrier, Hamid was committed to taking advantage of the American education system, which was the primary reason for his move. “I didn’t care if I pronounced a word wrong, I took risks and I kept raising my hand.” He put himself out there and with the support of his peers, he was able to get the most out of his education.

As a finance major at Syracuse University, Hamid is able to gain a deeper understanding of finance. “I first learned about stocks in the eleventh grade and I didn’t even know that stuff like asset management or sales and trading existed, or that they were so vital”. Hamid was fascinated by this revelation and has since been curious about financial services, from different types of bank loans to trades and real-world effects on the capital markets. He is also a financial coach in the Whitman school, which allows him to work with individuals who seek financial guidance. “I had no guidance when I first came here. Nobody in my family was a finance major,” he shares. As a financial coach, he hopes to provide that guidance to others who are in a similar position as he was. As a financial coach, he has worked with students interested in investing money to people with negative amounts in their checking accounts. As a junior analyst at OVF, he furthers his understanding of the financial industry, which he shares by ways of being a financial coach.

Hamid is also the president of the Pakistani Student Association. He started the organization during the fall of 2019. “ I remember when I first got here, I was able to meet people like me, Pakistani students who came from a similar background, but I know of so many others and international students, who either transferred or went back to Pakistan because they could not assimilate into the culture and felt out of place.” With the Pakistani student association, he aims to ease the transition of international students, particularly Pakistani students so the culture shock that many of them experience is controlled. Furthermore, Hamid hopes for this organization to be a place where members form a strong support system for a multitude of challenges like preparing for interviews or educating members of the SU community to Pakistani culture.

Hamid is an individual who has continuously found inventive and intellectual ways of sharing his knowledge and experience with those around him. As a driven and ambitious student, he has also carved a path for himself, especially when no one was around to guide him to do so. “It is so rewarding when I sit down with someone and coach them for interviews or application processes and they come back and tell me that they got the job!”

For Hamid, the promise of a better education introduced him to the American dream to which he has been committed ever since he arrived in Syracuse. But for him, the promise of a better life is not enough. As a member of a community, he understands the importance of it and knows how challenging it can be to look in from the outside. “I know how it feels to be alone and without guidance.” He hopes to be able to provide advice and guidance to anyone who needs it, because for him, a better life is one where everybody succeeds.

Story by Blackstone Global Media Fellow Krishna Pamidi  Photo supplied

John McCabe ’21 on building a spirited community

Ella Fitzgerald, the beloved jazz singer once said, “The only thing better than singing is more singing.”  While this is quote serves as a great memento to her 1992 Presidential Medal of Freedom, many of us must concede that we are not singing on a day to day basis. However, there is one individual who has found that singing helps him focus on the importance of community and how the Syracuse Oy Capella changed his college experience for the better.  John McCabe is a junior studying accounting at the Martin J. Whitman School of Management and is also pursuing a minor in political science at the Maxwell School of Citizenship and Public Affairs at Syracuse University.

He is also a member of the Syracuse University Oy Capella, a singing group specializing in a cappella music. He is also a campus tour guide with University 100, a brother of the Delta Sigma Pi business fraternity and a member of the Beta Alpha Psi accounting and finance honor society.  McCabe is an active and engaged member of the Syracuse community and he believes that the key to be an involved individual is to “continuously learn and connect with others around you.”

As a tour guide for the university, McCabe believes that he has a chance to truly influence prospective students and share his passion for the community. “When I was looking at schools, I would go on tours with these amazing tour guides and that sparked an interest in me.”

McCabe also believes that his personality makes him the ‘ideal’ tour guide. “It’s my personality to be loud and chatty and generally passionate. And that fit with being a tour guide.” More than sharing information about the university, McCabe also credits the role for allowing him to learn more about the university itself. “Like for example, there is a greenhouse on top of the life sciences building, which at first I thought was open to everybody. But it was only after I joined University 100 that I realized that that space is only open for certain research projects.”

McCabe enjoys learning tidbits like this because they make him a deeper part of the Syracuse university community. “Usually, when I get to the dome, I get particularly excited, because I was at the Clemson game with my family, and it is truly surreal when we beat. To be there, at that moment with not just my friends, but also my family was a truly amazing moment.”

He finds being a tour guide incredibly rewarding. “I love it when someone comes up to me and says I was their tour guide and that they are at Syracuse because of me.  That feeling is awesome.” He notes that not everybody has to go to the games to be a part of community, rather just learning more about the university also contributes to a feeling of belonging.

McCabe particularly feels the same as a member of the Syracuse Oy Cappella group. “Being a part of Oy Cappella is something that has totally enriched my college experience and I wouldn’t have done college any other way.” McCabe first discovered the group when he was a prospective student who was interviewed by a Syracuse University. “The person that was interviewing me, went on and on about the musical and a cappella community and that piqued my interest.” McCabe interviewed the spring semester of his freshman year and never looked back.

“All of the intergroup support is strong. There are some hard-working and passionate people who are in the group and even if do not all perform at the same time, we all go to each other’s concerts.” McCabe points out that he spends a large majority of his time with his fellow singers and that speaks to the strong communal sense that exists.

McCabe is also a member of the Beta Alpha Psi (BAP) Accounting and Finance honor society. At BAP, McCabe notes how a community can foster opportunities for its members. He notes that being a part of BAP, allows him and develop professional relationships with public accounting firms like EY, KPMG etc. through various events that it hosts. Here, he shares that a personal relationship with recruiters and other professionals allowed him to form genuine relationships with mentors and peers. These relationships were instrumental in helping him prep for interviews and other networking events, often where it would be the same recruiters who he already knew from the networking events, who would conduct the interviews. Aside from helping him professionally, BAP also engages in the Whit Tax. “Whit Tax is a program where BAP students help with tax returns for people who otherwise don’t know how to do so or can’t.”

It is a rare enough thing, when the expression ‘school spirit’ is anything more than one game, or a week. For John McCabe, school spirit extends far beyond that. It is being able to share the Syracuse pride to others, celebrating a win in full ‘Cuse pride with fellow friends and family and helping out members of the community file their tax returns. For McCabe, the only thing better than singing is being an active part of the Syracuse University community and forming close relationships with fellow ‘Cusians, along with singing.  

Story by Blackstone LaunchPad Global Media Fellow Krishna Pamidi  Photo supplied

Daniel Zimmerman ’20 builds a better way to wager

There are traditions and cultural practices that have become sacred to people throughout our existence. Music, art and sports have all been the cornerstones of some of the most successful civilizations in history. One of these includes sports betting. The Ancient Romans used to bet on gladiators during the Colosseum fights, similar to how Americans have wagered on prominent baseball teams and players since the late 1800’s.  This practice allowed people throughout history to enjoy sports in an entirely new and heightened way by increasing their stake in the sports most beloved to them. While gambling and betting has been largely regulated in contemporary history, a Syracuse University graduate is introducing an entirely new way to interact with sports.

Daniel Zimmermann ‘20 holds a degree in Sports Management from the David B. Falk College of Sport & Human Dynamics with a minor in Information Management & Technology from the School of Information Studies. Zimmermann is also co-founder of Verse, a social media and peer to peer marketplace for bets based on the results of sports and other events. Powered by smart contracts on the blockchain, Verse users can place bets against other users on the platform.  It is a product that successfully mediates effective betting transactions between users without the need for a ‘house.’ The founders came up with ‘Verse’ after observing the attitude towards betting that college students adopted. “The way offline betting works right now is through a bookie, or peer to peer through Venmo,” says Zimmerman. “A bookie can just be someone with enough cash to pay out people’s winnings. Effectively, Verse allows users to be their own bookie, and allows anyone to facilitate wagers, allowing you to serve as a bookie on the platform if you so choose.” It is all in the in the spirit of friendly competition. 

Zimmermann grew up in London, where he went to an international high school. “In England betting was legal and there was a bet shop everywhere.  I came here and people had bookies and commercial gambling was largely illegal.” However, the restrictions were soon to be lifted. In 2018, the Supreme Court struck down a 1992 law, PASPA, that initially prohibited commercial sports betting in most states in the United States. With the law repealed, the Supreme Court gave the states the individual option to legalize commercial gambling and paved the way for an entirely new Industry, that of the online sports betting platforms. Zimmermann and his team soon took advantage of this ruling and started Verse in October of 2018. He partnered with his roommate David Rosen, and together they developed an alpha version of the product for initial testing starting this month.

The initial version of the app is focused on the core functionalities of the product, which required extensive development from the team. “My roommate actually stayed up coding for 12 hours a day for five days to develop the working prototype.” The core purpose of Verse is to provide an online platform for betting of any kind and reducing a central ‘bookie’ or a ‘house’ figure from the process. “You can send a bet to a friend or to an entire network. When they accept and bet in the opposite direction, Verse pairs you up and the bet is live.”

The app uses its own form of cryptocurrency to facilitate bets on the platform. This currency, called VerseCoin, are used to represent real monetary values and hold a 1-1 ratio with the U.S. Dollar. This effectively allows people to bet with the equivalent of real money. More than just sports betting, Zimmermann sees a bright future for the platform. “We intend to offer sports, politics and current affairs for betting.” Once the mechanics of betting are sorted, the platform will be able to support pop culture bets.

“Assuming Game of Thrones would still be on, users could bet on questions.  Is Jon Snow going be alive by the end of the season? Who will Sit on the Iron Throne? These are things you and your friends already talk about. Why not throw a friendly wager on the show to keep you engaged?” asks Zimmermann.

Over the next two years, Zimmerman and the team expect to initiate partnerships with brands like Microsoft and others for bets and expansion into E-Sports and Pool Betting. “As long as a result is electronically verifiable, users can bet on anything and we want to facilitate that.”

 Verse is the result of many brilliant minds and hard-working people. One of those brilliant minds is David Rosen who Zimmerman refers to as being one of the instrumental figures who helped develop the technology behind the platform.

Another resource that Zimmerman is thankful for is the Blackstone LaunchPad powered by TechStars. “The LaunchPad provides one-on-one tailor-made advice for different businesses, instead of the cookie cutter advices that other incubators provide,” he notes. At the LaunchPad, Zimmerman was able to gain advice from experienced individuals as well as lawyers, accountants and finance and regulatory experts on how to make the product viable and navigate the regulatory environment.

Just as watching sports, enjoying art, and listening to music has shaped the human experience, gambling has also arguably done the same.  With Verse, team is confident that this contemporary mode of interaction will revolutionize the friendly sport of wagering.

Story by Blackstone LaunchPad Global Media Fellow Krishna Pamidi Photo supplied

Justine Hastings ’21 on the importance of a heroic fight

Young woman

Maya Angelous once said, “A hero is any person really intent on making this a better place for all people.”  As a beacon of hope and retribution, she was an important figure in spearheading the civil rights movement in twentieth century America. She did that by writing award-winning autobiographies, poetries and memoirs all of which cemented her legacy and made her a genuine hero. But what does it mean to be a hero? Justine Hastings says that a hero is someone “reflecting courage and who fights for something right.”

Hastings is a junior studying Secondary English education and English contextual studies at the College of Arts & Sciences at Syracuse University. She is also president of the Syracuse University Student Association (SA). Hastings is particularly interested in the idea of a hero that spans across different cultures, and she was able to cultivate a deeper understanding of the hero through her internship at the Metropolitan Museum of Art (The Met) in New York.

“I always had a love of art and the department that I worked in was the Education department which aligned with my interests broadly.” At the Met, Hastings was responsible for leading tour guides and develop a deeper understanding for the artifacts on display.  “For every tour, there was a theme and we chose three particular items to represent those themes,” shares Hastings.

One of those themes is heroism. “There were three separate artifacts, a silver plate from the battle between David and Goliath, a marble statue of a wounded amazon warrior, and a Terracotta Plaque of a horse themed monster that the Hindu God Krishna battled.”  These three artifacts represented the diversity of the hero across different cultures.

According to Hastings, a hero is a figure that displayed courage to fight for something right. This definition of a hero fits that one of Maya Angelou’s.

This is particularly noteworthy because in many regards, Hastings herself can be considered a hero. She was the recipient of the 2020 Unsung Hero Award for inspiring the youth through her endeavors. As a junior, she worked with the Syracuse University Office of Undergraduate Research and Creative Engagement (SOURCE) to spearhead a documentary project that introduced the high school students of the North Side Learning Center in the city of Syracuse to the benefits and basics of filmmaking. This program is designed to increase the awareness of filmmaking amongst high school students and provide learning opportunities for the same.

Along with starting the documentary project, Hastings was also a peer to peer mentor. “As a freshman, I really needed someone to help me understand the challenges of being a college student.” This is the primary reason why Hastings chose to become a peer to peer mentor. This need to help the students around her, also led her to campaign for and win the seat of the president of the SA. Hastings realized that being a student at SU had its own challenges. “There is a lack of transparency from upper management and there is a lack of a community involvement for minorities,” notes Hastings.

Throughout her career at SU, she noticed that the Syracuse University campus was not accessible to its students both physically and mentally to its fullest capacity.  

As the president of the SA, Hastings promised financial and campus accessibility to the students to foster a sense of community. Although she realizes that not all of her goals can be fully recognized during her tenure, she “wants to advocate a stronger sense of belonging” for everybody on campus. She hopes to do this by way introducing multiple standardized systems to the campus that promote safety as well increase community involvement. This includes implementing a system to report sexual assault cases on campus anonymously as opposed to the current process where students are required to record their name along with a filing.

Hastings also proposed increased accountability and transparency for the SA itself. “When I was campaigning, there were students who didn’t know that the SA existed or what it’s responsibilities were.” She aims to change that and also introduce progress bars and tracking systems so that students can feel confident in approaching the SA with a problem.

Hastings believes that students of SU are entitled to a fuller and inclusive environment. There have been unfortunate incidents in SU’s recent history that brought to light the gravity of these issues and needs, and Hastings is intent on making this a place for all people to feel welcome and equal.

Story by Blackstone LaunchPad Global Media Fellow Krishna Pamidi ’21 Photo supplied

Omar Ebraheem ‘20 on the subliminal form and function of good design

Young man in a white shirt sitting on a stool

What comes to mind when one thinks of industrial design?  A design student will point out that industrial design encompasses everything. From cars to microwaves, hairdryers, streetlamps and laptop computers, an industrial designer has surely been engaged in the product development. Jony Ive, a British-American industrial, product and architectural designer was the former Chief Design Officer of Apple, whose Apple products still inspire today.  Marcello Gandini, an Italian car designer, who worked with the automotive design house Gruppo Bertone, designed the Lamborghini.  Both are design icons. But industrial design is not all about iconic style and art, though, says Omar Ebraheem ‘20, a 5th year student studying Industrial and Interaction Design at the College of Visual and Performing Arts Syracuse University  “The best designs in the world are often the ones that are overlooked,” he says.

Ebraheem points out the industrial design is at the core of any product or service.  This can include phones, TV’s, furniture, ceramics and even online User Interface (UI) and User experience (UX).  Design contributes significantly to the way a society functions. To view the significance of design in a context, an entire society has been accustomed and shaped around the function and form of specific products. For instance, since the Model T Ford, the mass-produced car has always had four wheels, three peddles and about a similar number of seats. This design was carried forward for so many years because of ease of use. Ebraheem notes, design is judged by “how easy life becomes when someone uses a designer’s product or service.”

According to Ebraheem, subliminal design, which increases the utility of itself, is considered a successful design. So, good design is one that does not really affect its user, but one that facilitates their routine and activity. Derivatively, Ebraheem notes, “Design can affect people in negative ways also, especially when there is a learning curve associated with it.” Famed automotive critic, Chris Harris shared a similar sentiment when he was discussing the design and form factor of the modern electric vehicle. He says, “They are being sold as the future and they don’t seem to fit into anyone’s lives.  You have to fit into the car’s life and at the point, I think take the taxi.”

However, design is not something that is restricted to its utility. Ebraheem believes that design can drive sustainable living and environmental awareness. “Sustainable materials and design are at the forefront of design, and designers can increase sustainability with the materials that are being incorporated into the products.”

Given how important the designer’s job can be, the field has recently started enjoying deserved recognition. “More recently, design is being taken seriously,” notes Ebraheem. As a designer with a particular eye towards UI and UX, Ebraheem believes that industrial design today is in the process of being fully recognized for its contributions to society. “To me, industrial design is a way to help people by making their lives easier.  Designers are behind the curtains, trying to better society, and people don’t give them enough recognition.”

Historically, design was associated with form and beauty, and is now being recognized for the impact it can also make on function.  “I think that design has come a long way. It was definitely the case where the engineers would create the system and the designer would come in periodically to make it look better and make it appealing. As time progresses, the designer’s job is to make sure things function and that the product works in its given environment”

Ebraheem, who grew up in Kuwait, migrated to the United States after high school to pursue a degree in industrial design. As a designer, he hopes to gain more experience in the field before returning to Kuwait. “I want to use our culture and traditions to guide the way we design. While there are designers in Kuwait, there’s not a big presence,” he says. He hopes to bring industrial design to the forefront, and to influence the perspective of industrial design in Kuwait by starting his own design firm.

He credits fellow fifth year VPA Industrial and Interaction students Alec Gillinder ’20 and Quinn King ’20 for introducing him to the industrial design world at Syracuse University, as well as the Blackstone LaunchPad powered by Techstars. Both Gillinder and King are award winning entrepreneurs and designers at the LaunchPad, as well as Rubin Family Innovation Mentors at the LaunchPad.  Ebraheem describes the LaunchPad as inviting and stimulating environment where he has met driven entrepreneurs. “The main thing the LaunchPad has done is made me think about what a person is capable of, when he puts his mind to something. It’s incredible,” he says.

Story by Blackstone LaunchPad Global Media Fellow Krisha Pamidi Photo supplied

Matteo Broccolo, fusing design and possibilities

young man in a hooded sweatshirt

Some people have always dreamed of entrepreneurship. Business-savvy and competitive, they might have grown up selling lemonade at stands, trying to raise the most money during fundraisers, or marketing their crafts and business. Starting their own company or turning their passions into a product has always been their goal, and seeing their ideas turn into reality is what has always fueled their drive.

For others, entrepreneurship may not have always been a lifelong goal or something they’ve always worked towards. Rather, it might have been the path towards creating a product or service almost stumbled upon, and a realization that entrepreneurship is not just for those studying business but for everyone who has an idea and works to actualize it.

Matteo Broccolo, a third-year student in the Industrial and Interaction Design program at the College of Visual and Performing Arts, is an example of an individual whose passion for entrepreneurship was only recently discovered in an unconventional way. As part of his design major and an Information Technology, Design, and Startups minor In the ISchool, he took a class on technological innovation and entrepreneurship. As an assignment for the class, students were required to innovate a product that solved a technological problem. However, Broccolo didn’t just stop at a classroom assignment but turned his product into a venture called Spazio.

After interviewing students across campus, Broccolo realized a common problem for students was the unreliability of external hard drives. As students saved their work, often hard drives would disconnect from the computer, losing crucial projects and assignments students had worked hours on. Broccolo, with a team of two other students, designed a hard drive to better fit on a computer. Unlike regular hard drives, which connect to computers through cords that can easily become disconnected, Spazio’s hard drives clip into the computer, minimizing the possibility of disconnecting and losing valuable data.  

As an individual who thrives on the mechanics of creating functional things, it’s natural that Spazio became a worthwhile project for Broccolo. “I had a lot of passions growing up, but for me it was always the gear behind it. I always wanted to make things so that they could be better. I was always thinking about product design.” He has always had a talent for designing and even had a business in high school designing and printing t-shirts for clubs and local businesses. Spazio speaks to Broccolo’s passion for perfecting functionality.

The name for Spazio is an inspiration from Broccolo’s heritage. An Italian word meaning “space,” it references not only the significant role of hard drives in the space they hold to store important data, but it also alludes to Broccolo’s Italian roots. Broccolo’s family is from Italy and he grew up spending summers there and speaking Italian at home. Spazio is not only a technology that solves a frustrating problem, but it’s also a creative project that combines Broccolo’s ingenuity with his valued experiences.

Through his classes, Broccolo also was introduced to the Blackstone LaunchPad powered by Techstars at SU Libraries and saw the ways it aids in starting and developing ventures. He began to dive into the world of entrepreneurship and went on to enter and win in a business pitch competition at Syracuse University.  He hopes to continue developing Spazio and plans to utilize his future coursework for his minor to provide time and resources for his work on Spazio.

Through creating Spazio, Broccolo discovered his own love for entrepreneurship. “I like the open-endedness of it —you can be an entrepreneur in such different fields. It gives you an opportunity to be creative.” For him, entrepreneurship combines his talent for design with his excitement for trying new things and exploring possibilities. It’s not simply a business field but a field where anyone with ideas can create products that benefit other people.

Broccolo’s story of someone who had initially not explored business or entrepreneurship but moved forward to create a venture product should inspire individuals to take their own skills, whatever field they may be in, and use them to innovate their solutions to problems that matter to them, their friends and families, and the world.

Story by Blackstone LaunchPad Global Media Fellow Claire Howard Photo supplied

Gonzalez Hauger brothers in the influence business

two young men outdoors
Marco and Bruno Gonzalez

It’s not uncommon to see famous social media personalities influence for businesses. Influencing on Instagram refers to when a social media personality is compensated for posting some kind of promotional content for a brand. By putting a familiar face to the brands, companies have enjoyed substantial growth in sales. However, this had led to scenarios where influencers can charge exorbitant amounts of money to endorse a brand. For instance, Kylie Jenner can charge up to $1,000,000 for an Instagram post. As more people realize how much money these influencers make for endorsements, they trust them less because their enormous compensation de-legitimizes their “opinions.” This effect can be seen in the occasional ‘sellout’ comments that often appear under an influencer’s sponsored post.

While it is not often the case that social media personalities charge over $1,000,000 to advocate for a brand, there are still YouTube channels and budding influencers who rely on sponsorships to support themselves. Bruno Gonzalez Hauger explains, “Large influencers are getting paid millions for advocating for big brands, and the trust factor is lost. Micro influencers are Instagrammers in the 50,000 to 100,000 follower range who are more affordable for businesses, but still may charge thousands per post. We found an even more effective influencing tool for businesses large and small– he nano-influencer.”

Gonzalez Hauger ’21 is a junior at Syracuse University studying
advertising at the S.I. Newhouse School of Communications and entrepreneurship and emerging enterprises at the Martin J. Whitman School of Management. Gonzalez Hauger is also the Co-founder and CEO of Ambassadoor Technologies an iOS mobile app, along with his brother Marco Gonzalez Huager, who is CTO.

“Ambassadoor targets nano-influencers,” says Gonzalez Hauger, referring to the vast number of influencers with fewer than 5,000 followers who comprise up to 70% of Instagram members. “We want to make it easy for them to be paid,” says Gonzalez Hauger, who explains that people who interact with others on a regular basis, can also be effective influencers. “This has the added effect of personalizing brands that the influencer chooses, rather than simply a business looking to increase sales via marketing.”

Gonzalez Hauger first developed Ambassadoor when he was working at TNH, a student run advertising agency based in Newhouse.  There, he was tasked with reaching out to influencers for the agency. Gonzalez Hauger soon found out that the process was incredibly time consuming and largely inefficient. He then reached out to his younger brother, Marco, who had the coding expertise to start Ambassadoor. The next day the development began. The idea of the company was to make a platform for businesses to search for and connect with influencers.  By simplifying the process of influencer hunting, businesses could save time.  Moreover, by taking advantage of dedicated Instagrammers, small businesses could have a fresh approach to advertising, which they had not been able to previously reach.

The company, which was started in November of 2018, launched a beta version that launched in October 2019. Primarily based in the Syracuse University area, local retailers and shops worked with Ambassadoor. The beta test helped the team deploy their system to a small population, to gain feedback and continue to work on product iteration, building on their strengths and addressing any issues they discovered through the test phase.

“In a year and a half, we want at least 100 Syracuse businesses and at least 1,000 influencers on the platform,” says Gonzalez Hauger.

Ambassadoor is a fairly unconventional method of advertising. In an age where online ads are targeted using internet search patterns and big data analysis, Ambassadoor hopes to challenge the norm and take a step towards data privacy. By introducing the human element to business interactions, the company aims to move away from a merely data-driven approach. “We are taking a step back from numbers and want people and brands to be connected.”

Gonzalez Hauger says that his brother has been incredibly instrumental in developing Ambassador. He also believes that the Blackstone LaunchPad powered by TechStars has been helpful in developing the company. He says that the collaborative environment, and the collective expertise of the LaunchPad members has helped in building specific aspects of the business.

His hard work is paying off.  Last week he won the $7,500 first place award in the technology and entertainment category of the iSchool’s RVD iPrize, which was coordinated by the LaunchPad.  He also won first place in that same category in Compete CNY, the regional qualifier for the New York Business Plan Competition, also coordinated by the LaunchPad.  He’ll be headed to the statewide finals, held May 1.

“Now, more than ever businesses need to stand out and advertise more effectively on social media,” says Gonzalez Hauger. “We have a solution. Nano-influencing is on the rise and we want to take advantage of this opportunity quickly and effectively. Social media will be around for years to come, but the industry will be moving in the social media, narrowcasting direction. Using real people with real influence, advertisers can have a more personal connection with their audience than ever before, and for not a lot of money, maximizing organic reach, and engagement.”

Story by Blackstone LaunchPad Global Media Fellow Krishna Pamidi Photo supplied