Startup Spotlights

Patrick Prioletti G’ 21 on relentless curiosity in a perfect dose

young man in snowy woods

When Dr. Gary Rodziewicz came to Patrick Prioletti G ’21 with a proposition, he was immediately intrigued. Dr. Rodziewicz, a neurosurgeon who now works for a private practice specializing in medical cannabis, explained that many of his patients and friends complained that their pain management treatments were not working. He told Patrick, who has always been fascinated by neuroscience, that such treatments are related to receptors in the brain, which are unique to every individual and thus react differently to dosages.

The doctor noted that the first prescribed dosage of medical cannabis is typically only 20-30% effective but that this effectiveness jumps drastically to over 80% after a follow-up assessment and just one dosage adjustment. He hoped to develop an app that would allow patients to report feedback and receive automatic dosage adjustments to streamline the treatment process.

This is where Patrick comes in.

Patrick Prioletti, who is pursuing a Master’s degree in Applied Science at Syracuse University’s School of Information Studies, has worked for Blackstone LaunchPad and Techstars as both a Global Media Fellow and Rubin Family Innovation Mentor.

“I’m pretty good at thinking about a problem and how to scale it digitally.”

His commitment to innovation has led him to now pursue an endeavor in tandem with Dr. Rodziewicz, Dennis Taussig and William Kimball. He is serving as interim CTO and learning systems architect for Your Perfect Dose, an outlet for Patrick to apply his relentless curiosity, abstract thinking and tech abilities to a venture that will transform the way medical cannabis treatments are implemented.

“Pharmaceutical companies won’t be happy when they learn an algorithm can do what doctors can.”

However, the aim of Your Perfect Dose is not to replace doctors but to make custom dosage adjustments more accessible to patients. The app will be based on user feedback — daily or weekly — where patients can quickly rate their pain, log improvements in sleep, report side effects, and more. The goal is to make the process as simple as possible so that even a working mother can input her symptoms between making breakfast and driving her children to school.

The app will offer a suite for doctors to view their patients’ feedback so they can still offer further suggestions. Rather than waiting for months to schedule a follow-up appointment, patients can check in daily for automatic dosage shifts, freeing up doctors’ time to focus on new patients who need more detailed evaluations and automate the patients who have already found their necessary dose.

Otherwise, Your Perfect Dose can also serve as a safer way for self-medicating users — who will continue to medicate regardless of if this app exists — to determine more accurate dosages for their needs.

By capturing a wealth of nuanced data in such a simple way, the app also offers limitless potential for further research.

Currently, the app is being tested on only two users to determine if the program works, but the next step will be to roll out the beta under close monitoring by doctors to patients in Dr. Rodziewicz’s practice to collect an initial foundation of data from which the app will create suggestions. Your Perfect Dose will then continue to improve its algorithm through a machine learning structure that will process patients’ feedback based on its dosage adjustments.

In the future, Patrick and his team hope that the app can be deployed for other medical drugs or treatments.

“If this can work for cannabis, it can work for anything,” he says.

Patrick says his team seeks critique: “If we can hear that something is a bad idea, that’s good because at least then we have direction.”

Yet recently, they have been receiving mostly positive responses, and Your Perfect Dose even started getting noticed by members of the medical tech breakthrough community.

The director of the biotech accelerator at Syracuse told Patrick, “You’re going to shake a lot of cages.” The team will face a lot of initial resistance from the medical community, but that’s exactly how change works.

That said, at a recent business competition pitch, Patrick faced a question that left him taken aback: “If you’re helping people self-medicate with marijuana, aren’t you adding to the problem?”

In this moment, Patrick realized that although medical marijuana has already been proven to work — and act as a much safer alternative to opioids, which can be dangerously addicting — there are still many people that don’t agree.

“We’re living in the future,” he says. “But there’s still a lot of people out there that aren’t going to be on board with this.” This opened his eyes to the fact that they will still need to fight on the regulatory stage more so than in the user engagement sphere.

Patrick adds, “This will exist whether we build it or someone else does.”

The app is groundbreaking not only because of its algorithmic approach to treatment but also because its accessibility will save billions of dollars in medical expenses — especially for populations who may not normally be able to afford doctors. It is a platform where ordinary people can self-assess with guidance from scientific findings and service those who wouldn’t otherwise be serviced at all.

Patrick encourages other entrepreneurs to shut out opinionated voices and focus on testing their ideas.

“If you’re listening to everyone, then you’re not listening to anything.”

Fortunately, Patrick can engage in hypothesis testing for his projects and isolate himself from the expectations of others.

“You can’t put a box around me,” he states.

Patrick also speaks to the nature of innovation: “You will never hear about true innovation until one day it slaps you in the face when you wake up.”

Perhaps someday, when Your Perfect Dose is at the core of the way we do medical treatment, this slap is exactly what we’ll feel.

To learn more about Patrick, view his LinkedIn. To sign up as a test user for Your Perfect Dose, check out ypdme.com.

Story by Sasha Temerte ’23, LaunchPad Orange Ambassador; photo supplied

Jack Adler ’23 on using social media to create positive influence

Young man in a suit

During quarantine, many people finished a record number of Netflix shows. We might have taken more walks, learned how to bake or cook extravagantly, or finally gotten enough sleep for our chronically deprived selves.  Jack Adler, ’23, missed the memo that quarantine was a time for rest when he raised over $20,000 in COVID relief funds through a social media challenge that he and his twin sister Kate started, the $3 Dollar Challenge.

Adler, originally from Villanova, Pennsylvania and studying in the Martin. J Whitman School of Management, like many others felt restless and bored at the start of quarantine in spring 2020.  He and his sister felt that while they were fortunate enough to live safely and happily in their house protected from COVID, medical workers were out on the front lines risking their lives every day and across the world COVID was wreaking physical and financial havoc on people’s lives. “It felt bad. People were on the front line and we were fortunate enough to be healthy and safe. We wanted to do something to help.”

Adler was inspired by Michael Rubin, the owner of the ‘76ers, and his creation of the All IN Challenge, which challenged different celebrities to raise as much money for COVID as possible. Struck by its success, Adler started wondering “Why can’t people like us do something similar and make a difference?” He wanted to fight against the idea that one can only truly make a difference of one is someone with power and influence; he wanted to encourage his fellow college students to make just as meaningful of an impact on COVID.

Adler and his sister decided to start a small social media challenge to encourage their friends and fellow college students to use just a small bit of their wealth and privilege to help the world suffering from COVID. They started a simple campaign called the $3 Dollar Challenge, where they simply encouraged individuals to Venmo $3 for COVID relief, a number they felt was mere pocket change to students and repost the challenge on their own Instagram story and challenge three others to do the same.

Adler and his sister were hoping to get a few hundred dollars to donate to COVID relief out of their challenge. Yet in their very first week, the challenge spread like wildfire and they ended up raising over $20,000 in donation funds. They had thousands of people donating, including people that Adler and his sister did not know and were not connected to. The ease and appeal of donating just a few dollars and using social media to encourage just three other people to do the same compelled college students all around the world that they too could make a difference on COVID, even with something just as small as $3. They had people all over the country asking to be a part of their team and ended up growing to more than 100 people partnering with them.

Part of the success of the 3 Dollar Challenge is due to Adler’s ingenious understanding of modern social media culture. Social media is, in essential, a way for individuals to show to the entire world what wonderful and fascinating people they are. “I knew that posting something on Instagram to people in this day and age is a big deal,” Adler reflected. Much of the popularity of the 3 Dollar Challenge lies in its ability for people to showcase how they’re being socially active and advocate for others to do the same. “We wanted to offer youth the opportunity to spread awareness, show that they care, and improve their personal brand.”

The success of the 3 Dollar Challenge is not simply stopping at COVID relief. Struck by the amounts of money they raised and its rapid popularity, Adler has decided to use the 3 Dollar Challenge to tackle another critical social issue — suicide prevention.

Since COVID started, one in four people aged 18-24 have reported having suicidal thoughts and over 60% of that age group reported feeling lonely over the past few months. The social isolation enforced by COVID is damaging the happiness and mental wellbeing of individuals everywhere. “That this is an issue in college students which is a demographic that we have an amazing reach on really drove my sister and I to make a difference.”

The new $3 Dollar challenge launches on November 10 and encourages students on social media to donate $3 and raise awareness for suicide prevention. Adler hopes to not only raise money for this cause but to shift social media culture to be place where people can openly talk about mental health and erase its stigma.

Adler’s success with the 3 Dollar Challenge is an inspiring story of the far-reaching impact we as college students have the power to create. Positively influencing the world around us does not depend on the magnitude of our status or wealth. To positively influence the world today, follow @3dollarchallenge on Instagram and donate for suicide prevention.

Story by Blackstone Global Fellow Claire Howard ’23; photo from the 3 Dollar Challenge fundraising video

Raul Hernandez Guardans ’21 reverses misrepresentation through storytelling in film

Raul leans his back against the wall of the building behind him. He kicks one foot over another, positioning a notebook on his lap and beginning to jot down ideas for his next script. As he observes each passerby that strolls past him, he can’t help but wonder what their lives are like.

Raul Hernandez Guardans, an acting major at the College of Visual and Performing Arts at Syracuse University, is the founder of Sonder Films — a film production company based in Spain.

Sonder is defined as “the realization that each random passerby is living a life as vivid and complex as your own.” To Raul, this means bringing to life the stories of typically mispresented or stereotyped individuals.

Before college, Raul realized he felt trapped in his hometown in Barcelona. He decided to drop everything to move to London with no financial assistance from his family. Through working odd jobs, his eyes opened to the fact that so many lifestyles are neglected in traditional film.

“Let’s tell the stories of those passerby’s,” he says.

Raul explains that in Spain, there is much less funding and resources for small artists, and therefore, significantly fewer independent films. As such, there is also less freedom to better portray people or lifestyles who have been stigmatized or ill-represented, such as sex workers or those with mental illnesses.

Raul appreciates all that makes people interesting, such as fashion and aesthetics, both of which allow for personal expression. He values the ability to express unique perspectives and appreciates diversity in thought.

Through directing his own films, Raul can achieve creative control over the story he is telling (as compared to acting, where he would be at the mercy of other visions).

To kickstart Sonder Films, Raul is working to produce his first 90-minute feature film: Azul de Niño. The film will tell a story of a married woman who discovers her husband is having an affair with a male prostitute and wants to meet the lover to get answers. However, her plans are interrupted when she gets a heart-stopping call from the hospital — her husband had a stroke and is lying unconscious. The wife and the lover — who fell in love with the husband — both rush to the hospital, and the remainder of the film highlights the dynamic of the two grappling with their situation as they both wait for the husband to recover in the ICU.

At the center of it all is Raul, who is helping in producing and directing the film, serving as an actor, and writing the entire script.

“I’m everything,” he says with a chuckle.

And on top of that, he is also the businessman behind the brand.

Raul has fought to raise 40,000 euros thus far from personal investors and is looking to business competition pitches — such as those led by Blackstone LaunchPad & Techstars — or crowdfunding to raise the remaining 15,000 euros he still needs.

In Spain, it is currently difficult to turn to the government or production companies for these funds, especially in light of COVID-19, which has crippled the economy and available funds for independent artists.

“Our whole team is working out of faith,” he says gratefully. He plans to reimburse the actors and collaborators of the film as soon as they have the remaining funds or turn a profit after the film’s release. 

Raul speaks to the importance of such a reliable team: “You need to have a team around you that you trust enough to delegate your vision and your business.”

He adds that although he’s working across many sectors of the production, this delegation is important.

“You can’t actually take everything on,” he notes. Raul also explains that a team grows stronger when granted artistic power.

In selecting his team, Raul looks for pragmatism, common vision and flexibility.

“You need to be able to adapt because this is such a fluid process,” he says. “And you need to have spunk too.”

Raul values his own development of this “spunk.” He states that entrepreneurship is born out of self-confidence — something he didn’t always have. When he was younger, he didn’t want this kind of responsibility, but over time, he grew to understand his own artistic vision and shut off negative inner voices. It was during his time in London that he felt empowered to regain a voice.

As an artist and filmmaker, Raul derives his ideas from other art and people that inspire him. He encourages others to engage in random interactions, whether that is on the subway or just waiting in line.

“You’ll find fascinating people everywhere,” he says. It is these fascinating people and the ideas they evoke that push him to contemplate the nature of different livelihoods.

“The arts are our channel to empathy, understanding and dialogue.” He hopes that Sonder Films will help reduce the division that stems from political biases and that his film will open peoples’ eyes to experiences unlike their own.

After graduating this upcoming spring, Raul is expecting that he will complete shooting over the summer.

Throughout the process, Raul has learned to pursue his passion earnestly: “Release the stakes and pressure,” he says. “Do what you do because you love it.”

To learn more about Sonder Films or contact Raul, reach out to raul@sonderfilms.es.

Story by Sasha Temerte ’23, LaunchPad Orange Ambassador; photo supplied

Lauren Levin ’22 on building a sustainable fashion platform

Gone are the days of flipping through a Sears catalog to buy five new outfits for the season. Gone are the days of simply going to a store to buy a new shirt that later five other people you know are also wearing. The rise of thrifting and buying upcycled clothes has created a world where every individual can curate a closet of one-of-a-kind pieces that are a statement and form a personal style.

Lauren Levin ’22, studying Entrepreneurship and Emerging Enterprises and Management in the Martin J. Whitman School of Management is founder of the online thrift store vintage.  Levin has always been a thrifter and style enthusiast.  She originally started thrifting as a response to concerns over environmental sustainability in clothing manufacturing, but it has not become a joy for her as she discovers items of unique beauty,

The fashion industry produces 10% of the world’s carbon emissions. Not only does clothing production wreak havoc on the environment, but cheap prices promoted by fast fashion companies encourage overbuying and waste, with consumers throwing away literally mountains of waste of unwanted and out-of-style clothing.

The modern lifestyle of endlessly shopping and buying clothes to be worn only once or twice is causing significant environmental damage.

During her senior year of high school Levin realized the serious consequences of fast fashion consumption and decided to switch to more sustainable purchases of secondhand items. She realized though, that thrifting is not a sustainable buying pattern for everyone. While she personally fell in love with the experience of it — the hours spent sorting through racks of clothes to find that perfect item — many people don’t have the time or inclination to find the perfect upcycled clothing.

“Finding clothes is one of the most time-consuming activities,” Levin admitted of thrifting. “There are options for online thrifting, but it can be difficult to narrow down what you’re looking for.”

Inspired to make sustainable choices and individual fashion accessible, Levin decided to start selling self-curated vintage items. She started an Instagram account called Vintage Cuse and began advertising vintage Syracuse wear.  Her selection of carefully-curated pieces soon became so popular, Levin decided to expand her business into school clothing for more colleges, and launched a website, vintageU.

The layout of vintageU’s website is simple: minimalist with a small selection of individual vintage items from 27 different schools, from Miami to Michigan. The purpose is also clear, that buying secondhand clothing reduces carbon emissions and landfill waste. vintageU’s products are a double win for their customers- not only do they get stylish, one-of-a-kind clothing to champion their school spirit, but they also get to make choices directly contributing to social change.

With its socially minded mission and carefully selected items, it’s no surprise that vintageU has grown remarkably during Levin’s time at school. Much of their growth is attributed to Levin’s fearless pursuit of business success. Boldness embodies her.

One of the recent ways Levin has been growing her company is through advertising, which she’s done through partnering with social media influencers by cold connecting with them. Through the initiative she’s taken to create media presence and cultivate connections at other universities to expand her business, Levin has created a national network for vintage college clothing.

“The main reasons why I am where I am is that I’m a very impulsive person and take risks,” said Levin about the work she’s done to start and grow vintageU.

In reflecting on her own business, Levin believes what inspires her and the value she finds through entrepreneurship is the ability to make a difference. Through her boldness in creating vintageU, she’s turning one of her favorite hobbies into a business that genuinely impacts the environment and shapes more sustainable buying habits.

Story by Blackstone LaunchPad Global Fellow Claire Howard ’23; photo supplied

Samantha Jezak ’22 on creating a healthy food enterprise

Since high school, Samantha Jezak ’22 has been interested in nutrition and food studies. Always an athlete, she did her best to be aware of how she was fueling her body to get through her practices and training. She transitioned from eating snacks like Oreos after practice to searching for healthier options: “An important thing to note is that the decision came from me. No one told me to change my diet. I think that’s a huge aspect of eating healthy.”

Samantha is currently pursuing a Nutrition Science major at the Falk College of Sport and Human Dynamics as well as an Entrepreneurship and Emerging Enterprises minor at the Whitman School of Management. Within nutrition, she is most interested in research. She is currently involved in studying the varying diets of college athletes and the effects of vegetarian diets. Beyond research, she is also the president of Syracuse University’s chapter of Slow Food USA, an organization that encourages good, clean, and fair food practices.

Over the dragging months of quarantine, Samantha decided to fill her time by baking healthy, whole food treats in her hometown of Windham, New Hampshire. Making energy and protein balls for her friends and family on special occasions soon blossomed into fromsamsplate, a locally-sourced, locally-sold start up providing healthy snacks to its customers. Samantha sees her products as a healthy alternative to grabbing a couple Dunkin’ Donuts munchkins in the morning. She finds that knowing what is in the food you are eating as well as choosing natural, whole foods is really important for a healthy diet.

healthy snack photo

Her products quickly gained traction in her community. In response to her success, Samantha added a protein bar and granola to her menu and expanded the flavors of her other treats. At first, Samantha primarily sold her product in batches to individual customers. However, a local café-owner showed interest and began selling her treats. This formalized Samantha’s venture in a few ways, including a consistent stream of demand and profit as well as necessitating the use of an official commercial kitchen. 

Throughout this process, Samantha ensured that she was practicing and encouraging sustainable production processes: “I didn’t know much about sustainability until I came to SU. That’s something that I’m trying to bring back to my hometown.” She uses compostable packaging for all of her healthy treats and sources everything she can from local farmers. Not only was this important to her from a moral perspective, Samantha realized that her customers are willing to pay a few extra dollars for a socially and environmentally responsible product.

It took her only about two weeks to begin to turn a profit. Since this summer, demand as well as her profit margins have only increased. She was even able to increase her prices halfway through the summer to accommodate more variety in her products, all while maintaining her sales.

healthy food bar

At this point, fromsamsplate remains a local business in her hometown. As it is currently a one-person operation, it would be difficult for Samantha to produce a high enough product volume to make shipping profitable. Additionally, she is, of course, a full-time student. This means that in order to keep selling to the café at home, she had to pre-make an extremely large number of products to hold her customers over until she returns for the holidays. In the long term, she would love to open a small storefront in a nearby city such as Boston. In her mind, it would be a shop where customers can put together a box out of dozens of fun flavors. For now, she hopes to expand her flavors and get into more local cafés now that she has her foot in the door. She is also considering hiring some hands to help her bake, especially while she’s away at school.

No matter where or how far fromsamsplate goes, Samantha is making sure that, when it comes down to it, her company is doing good by sourcing local and providing natural, whole foods to her customers.

Story by Ellen Jorgensen ’23, LaunchPad Orange Ambassador; photos supplied

Ryan Ondocin ’21 on building meaningful connections and powerful team dynamics

young man and his dog sitting on a front porch

“People are hungry for more,” says Ryan Ondocin, peering over his computer. “And people will respond to this.” On his screen lies the beta design for Satellite, a unique social media platform that allows users to connect like never before.

Unlike most social media platforms, such as Instagram or Facebook, whose models are based on keeping users on the apps for prolonged periods of time by leveraging follower counts and addicting content, Satellite offers a different approach.

“We maximize quality of user engagement, not quantity,” Ryan says.

Satellite encourages users to create smaller circles of friends with which they can share weekly updates with writing and photos, similar to a newsletter. This limit forces people to engage in reflective introspection rather than blindly posting meaningless updates, thus allowing users to maintain their relationships in a more genuine way.

“We spend hours of screen time on social media each week. What if we can use that time in the most productive way possible?”

He emphasizes that Satellite also differs from apps like GroupMe, where conversations are moved by day-to-day news like sports, sometimes leaving disinterested members detached and out of the loop. He says that whereas group messaging functions like an open mic, Satellite will act as an emcee by passing the mic from person to person.

“Satellite harnesses the power of oration – friends are great storytellers.” And it is stories that build meaningful interactions.

He explains that at their most fundamental level, humans crave connection. Yet it seems that current social media only breeds division, between the rapid spread of misinformation and the lack of regulation of people’s data and privacy.

“I don’t care if you have 50,000 friends on Facebook. If you have 5 real friends, that’s what matters,” Ryan notes.

Ryan is studying for a Master’s in Applied Data Science at Syracuse University’s School of Information Studies. Until now, Ryan had been mainly interested in applications of data science and machine learning to medicine. He had previously worked with PlantVillage, a research lab recognized by Google AI that helps farmers diagnose plant diseases. He also currently works with WiTech which is collaborating with the Department of Defense to model and implement early detection strategies for COVID-19 — a position that will soon place him in Maui. 

Ryan’s tenacity and equanimity allow him to stick with a problem as he stumbles through the dark until uncovering a lightbulb moment — approaches he often employs in projects such as these.

He was introduced to Satellite by a friend of Nick Barba ‘20, the LaunchPad’s independent project manager and a long-time LaunchPad Global Fellow.  Barba is the team co-founder. For the first six months, Ryan adopted a devil’s advocate approach to balance out Nick’s optimism and flesh out the kinks in his plan.  This month, he led the team’s pitch at ‘Cuse Tank 2020, sponsored by the LaunchPad.

Over time, the project pushed him to reframe his perspective of social media, identifying all that is wrong and noticing his own susceptibility to the Pavlovian effect of social media. Now, he views this project as an opportunity to fine-tune his skills in a consulting or management position — something he hopes to pursue following graduation.

As Ryan reflects on the building of the Satellite team, he describes the importance of understanding team dynamics and bringing various entities together to achieve a goal. He also explains that a team can only build something worthwhile if the members are passionate about their projects.

“I want to be a competent leader,” he says. In doing so, Ryan stresses the importance of humility and brutal honesty with yourself. “If you don’t know the answer, you can’t be afraid to ask questions.”

This powerful dynamic makes their global team function like a well-oiled machine, even with interns spanning from the coast of California to the country of Ghana.

Ryan speaks to the empowerment of their team: “These interns are driving the rocket with us.”

In developing their product, the team needs to grapple with their growth and revenue model to avoid falling into the same pitfalls of hierarchy that other platforms have. Nevertheless, they are not concerned about competing with companies like Facebook.

“You measure success not by comparing yourself to others but to who you were yesterday.”

Hence, as they think to expand to subscription-based upgrades that offer classroom discussion boards or larger circles of friends, they ensure that they are keeping their original mission at the forefront of development.

“We are holding ourselves accountable. There is no discrepancy between our interests and our users’ interests.”

Looking forward, Ryan predicts that the world will enter a “design renaissance,” where social media platforms will have to revert their design to adhere to its original purpose as a tool, rather than an enabler that encourages people to create virtual facades.

“I want to create something much bigger than myself,” Ryan says. “The legacy I want to leave behind should be evident in what I document and create.”

He is uncertain what his future has in store for him, but he is confident in Satellite and in his own passion for whichever path he pursues.

“We’re fresh out of the water and nervous but young enough to make it happen.”

Visit Satellite’s website to sign up for the pre-release beta and read more about Ryan’s projects on his LinkedIn resume.

Story by Sasha Temerte ’23, LaunchPad Orange Ambassador; photo supplied

Meet Syracuse University Hult Prize judge Derek Wallace ’00, co-founder of Kalamata’s Kitchen

father and son
Derek Wallace ’00 and his son

In a cozy Venezuelan kitchen, a young girl named Kalamata learns to cook meringues and falls in love with the magic of creating deliciousness. In the south of France, she experiences the delight of a foreign cuisine and the rich cultural heritage it carries. In an apple orchard, she learns how food is tied irrevocably to sensations of home – just as the smell of an apple pie in the oven washes a wave of comforting nostalgia over us.

Derek Wallace ’00 created the children’s book character Kalamata and his company Kalamata’s Kitchen in fifteen minutes while watching a Chef’s Table episode on Netflix. Through this the show that told stories of renowned international chefs, Wallace was struck by the powerful role food plays in opening minds to connect with different cultures.  

“I remember thinking to myself all of the things exploring food taught me in understanding people and traditions. It helped make me a more empathetic and compassionate person.”

Struck by this self-recognition, Wallace wanted to use food as a key to open kids’ minds to cultures and new experiences. In those simple few minutes of being moved by the stories of international cuisine from a tv show, he created the character Kalamata who would travel the world telling children her stories discovering food from her enthralling adventures. He called his friend, Sarah Thomas, a sommelier at the prestigious Le Bernardin and whose diverse background as the child of Indian immigrants and a graduate of Cambridge University in English renaissance literature served as the inspiration for Kalamata’s character, and together they self-published the first book about Kalamata’s adventures in Venezuela with her best friend, a stuffed alligator.

That moment of inspiration to create a company that showed kids the wonder of culture through food came to Wallace four years ago. Since then, he and Thomas have created a successful company that’s currently partnered with Chobani and has been featured in prominent news spotlights.  Their growth has been built on a dream of raising an open-minded generation and fueled by Wallace and Thomas’ passion for that goal.

“Kalamata is all about creating a more curious, compassionate generation of eaters. We believe that we can break down biases in kids at a young age through food.” Wallace spoke of his idea that constant exposure to new things, such as different types of food, shape kids’ minds to readily embrace diversity and new experiences.

The company doesn’t just stop at telling wonderful stories but overflows with products teaching children to love the world around them. Their Tastebud Travels series gives restaurant guides through major US cities, helping families bond together over exploration of various cuisines in their own cities. Their website offers free downloadable activities urging kids to cook new dishes, use a new spice, or ask others about their favorite food memories. Kalamata’s Kitchen illustrates the joy of sharing food and viewing it as an exploration through experiences and cultures.

Wallace always knew he wanted to utilize his career for social entrepreneurship. It’s a goal he implemented throughout his entire life. During his studies at Syracuse University e earning a degree in policy studies in the Maxwell School of Citizenship and Public Affairs, Wallace worked for the Shaw Center and started several community outreach programs such as Shooting for As, which helped Syracuse kids strive for athletic and academic success, and launched the literacy initiative Balancing the Books. He became involved with the Syracuse University LaunchPad when he judged the Hult Prize and gave a Fireside Chat as he was just starting the company, and has remained involved, helping mentor Syracuse University student food startups.

After college, Wallace found a job in marketing and sales in a corporate environment. Though highly successful in this role, he was always motivated by a mission impacting the world positively and grew discontent at the structural exclusion for people from diverse backgrounds that was often prevalent in corporate environments. Still he was always launching initiatives for social good and started a program in his company for inclusion and diversity.  His drive to use his life to add positivity into the world motivated him to leave the corporate world to start Kalamata’s Kitchen.

“Everything we do has to bring something valuable to the world,” Wallace said of his motivation to start the company. “It seemed like an impossible dream.”

But this impossible dream of making the world a better place through telling stories of food has turned tangible.  The creation of Kalamata’s Kitchen was fueled by a simple wish to add joy into the world ‑ to use something so simple as food to bring delight to kids and create a more open-minded society. Wallace’s lifelong story of bringing value to the world is a hopeful reminder to ourselves whether that’s during our time at Syracuse, through a corporate job, or starting our own company, we have the power to contribute value wherever we are.

Story by LaunchPad Global Fellow Claire Howard ’23; photo supplied

Jason Kuperberg ’18 on building communities and a culture of innovation

Young man outside in a blue zipped jacket

People and communities have always driven the success of Syracuse University alumnus Jason Kuperberg. Before graduating in 2018 with a major in biotechnology from the College of Arts and Sciences, Kuperberg belonged to the Syracuse Hillel and LaunchPad communities, both of which catapulted him in the unexpected direction of entrepreneurship.

From his experiences at Syracuse and the community he established within Hillel, Kuperberg quickly moved into the role of Springboard Innovation Fellow at Stanford University to launch his post-graduate life. Designing student experiences and partnering with students to build community using design-thinking, Kuperberg excelled and thrived in this role through the 2019-2020 academic year, along with his role as a Fellow in the Social Entrepreneurship Lab based out of the Stanford University School of Medicine.

While Kuperberg was working at Stanford University, Syracuse LaunchPad’s director Linda Dickerson Hartsock often visited the California Bay Area to meet with accomplished Syracuse alumni working in tech and business, and she brought Jason to SU alumni network gatherings in the Silicon Valley to share his experiences as a LaunchPad member. Kuperberg had been a very successful student entrepreneur at Syracuse – winning the campus Impact Prize and Hunter Brooks Watson Spirit of Entrepreneurship Award, as well as the campus Hult Prize competition and going on to the global regionals.  He stayed in close contact with the LaunchPad after graduation, often mentoring other student startups and participating in programs and events. Hartsock asked Kuperberg to judge the LaunchPad’s Summer Startup Accelerator and, not yet knowing what she would create, connected Kuperberg with Matt Shumer and Miles Feldstein, two Whitman entrepreneurship students who were involved with the LaunchPad.

“Whenever I saw Linda, she would always update me on the exciting happenings of the LaunchPad. She always mentioned Visos, a medical VR venture which Matt and Miles were working on at the time. She encouraged us to meet, and she said she just knew we would work well together and create something great,” shares Kuperberg.  “She wasn’t wrong.”

Serving as a judge at the LaunchPad’s annual summer accelerator pitch competition, Kuperberg evaluated a pitch by Feldstein while Shumer was observing in the Zoom event. When Shumer reached out to Kuperberg through the Zoom private chat, the magic finally happened.

“The next day the three of us had a meeting and it just took off from there,” shares Kuperberg, who is now a co-founder of OthersideAI, along with Shumer and Feldstein. 

As a founding team member, Kuperberg and his business partners have a mission of making people more productive by automating monotonous tasks like sending emails in order to optimize time spent on more important and meaningful endeavors. Kuperberg has been personally onboarding each user of OthersideAI, in order to create a community and maintain constant dialogue with users.

“I want to establish a close relationship with each individual who is testing our product. I want them to feel as if they are part of our team, and that they can contact me whenever they have an issue or feedback,” says Kuperberg, whose focus on user-centricity has made a significant impact on the early success of the company.

When reflecting on what he misses most from his undergraduate experience at Syracuse University, Kuperberg says, “Without a doubt, it’s the people and my communities. Being able to walk into the LaunchPad or Hillel and seeing the people that I love and love me back can be so hard to find.” The communities catalyzed Kuperberg’s entrepreneurial development and paved a clear avenue for the young entrepreneur’s success through a mutual, unwavering loyalty that has been pumped through the veins of his relationships with these communities.

Amidst the ongoing coronavirus pandemic, Kuperberg is working virtually from his home in Rochester, NY while further developing the new company and community he is passionate about. In the meantime, he continues to pay it forward to the Syracuse University LaunchPad and Hillel communities, building on his passion while giving of his time and talent to inspire other young students and startups.

Story by LaunchPad Global Fellow Chris Appello ’21; photo supplied

Matt Shumer on using AI to redefine the way we digitally communicate

Picture of Matt Shumer

Matt Shumer started his first business at the age of twelve, selling shoes in an online marketplace. An entrepreneur from the start, he soon realized his interest was not only in creating the products, but in the marketing and business that his venture required.

Matt continued his pursuit of entrepreneurship working with the Blackstone LaunchPad and Techstars when he started as a Syracuse University student in the Whitman School of Management as a freshman in 2018.  He quickly became a Rubin Family Innovation Mentor at the LaunchPad and he launched Visos, a company that integrated virtual reality into healthcare.  As he was networking to build and launch his venture, communicating constantly with investors, mentors, industry experts and others in the field, Matt noticed that the task of writing dozens of emails a day was bogging down his productivity. To address this problem, he started working with artificial intelligence (AI) software that could use key words and phrases to construct full, well-written emails. What started as a tool to improve networking for one venture became a dynamic new venture of its own.

Matt realized the potential of an AI-powered email service and soon co-founded OthersideAI. The software, more refined now, can take a short list of phrases and turn them into a full-fledged correspondence (a demo can be found on their website). OthersideAI is built on the principle of redefining the way we communicate digitally. Matt believes that texting and emailing take up too much time in our daily lives, especially as the information communicated on these platforms is often mundane, repetitive or simple in nature. According to him, video chatting, calling, and in-person meetings are much more worthy of our time. OthersideAI allows email, a platform that ostensibly hasn’t changed since its invention, to take a back seat in a person’s daily schedule to allow more time for engaging communication technologies.

In the future, Matt has a number of plans to further improve the conventional system of email and other communications technologies. “I can envision a future where you don’t have to write emails or wait for a response.” According to Matt, while the tech needed to make this happen is starting to be built, it will take a few years for it to become cost effective enough to be used on a large scale. 

Matt says the secret to successful entrepreneurship all comes down to one thing. “It’s all about getting started.” He recalls the starting point of projects he has worked on in the past where the barrier to entry seemed insurmountable. However, his biggest piece of advice is to just dive in, and not worry about the things you don’t know how to do yet. “Find people that know how to do what you don’t. It doesn’t have to be all you all the time,” Matt says. Managing a project is about knowing your strengths and, when you hit a weak spot, asking for help instead of just giving up or putting it off.

When their first OthersideAI demo launched on Twitter, buzz about OthersideAI spread like wildfire, getting mentions in the New York Times, to Fortune, and by Chris Sacca of the hit show Shark Tank, OthersideAI was an instant hit. However, the development team is far from finished. Each week they add new features to the product, and users are joining the waitlist by the thousands. 

Matt, the CEO and co-founder, as well as the rest of the OthersideAI team, have a bright future ahead. With serious investors on the horizon, they already have some exciting plans to further develop their new business as it continues to grow traction and users.  As they update and add features to their model, they will continue to redefine communication as we know it.

Story by Ellen Jorgensen ’23, LaunchPad Orange Ambassador; photo supplied

Miles Feldstein ’23 on product and building a team

young man in front of a glass wall

As an 11-year-old, Miles Feldstein, ’23, built his first website, selling lacrosse equipment internationally. Over the next few years, he built upon his skills and published multiple iOS apps, including a GPA calculator he made in high school. In total, his apps garnered over 10,000 downloads, setting the groundwork for future entrepreneurial pursuits. He then started designing marketing materials, merchandise, and websites for small clothing brands, and within a few months he graduated to designing for Grammy nominated artists.

“One day I just started researching how to make apps, and it took off from there. That’s when I first started learning how to code,” he said. “I learned from watching YouTube videos, almost exclusively.”

Feldstein is now a Syracuse University sophomore studying Entrepreneurship and Emerging Enterprises in the Whitman School of Management, along with Information Management and Technology in the iSchool. This summer he co-founded OthersideAI with Matt Shumer and Jason Kuperberg, and the team recently closed on a major investment after just three months of development. OthersideAI is a software that utilizes artificial intelligence to instantly compose full-length emails using key points supplied by the author. The company aims to revolutionize the way professionals communicate by cutting the time spent emailing in more than half. They are currently onboarding around 20 new users each week and demand is rising, as demonstrated by the thousands on their waitlist, said Feldstein.

OthersideAI is not the first company Feldstein has worked on during his time at Syracuse. Over the last academic year Feldstein worked closely with Matt Shumer to develop Visos, a virtual reality product for the medical industry. In the three weeks before COVID-19 sent everyone on campus packing, Feldstein remembers spending endless hours in the Blackstone LaunchPad in Bird Library working on the product.

“The people at the LaunchPad match your energy,” said Feldstein. “Even when you are crashing, the energy from everyone else keeps you going.” Feldstein remembers these weeks fondly as some of his most productive and memorable times at Syracuse, thanks to the LaunchPad.

But the emergence of the COVID-19 pandemic inhibited plans to launch Visos in the market, when all health care industry expenditures were suddenly directed to responding to the pandemic, including acquiring PPE, investing in sophisticated testing equipment and ventilators, upgrading air handling and HVAC systems, and adding capacity to ICU and ER units. Medical VR quickly took a back seat to pandemic response.

While they hit pause on Visos, they went right to work on another idea that they had been exploring, and on July 1 Feldstein and Shumer founded OthersideAI. A few days later they tweeted a demo of what would shape the future of OthersideAI – a tweet that was seen millions of times and captured the attention of industry leaders.

“I knew from that second we were onto something huge,” said Feldstein, “and that we were going to be the ones to build it.”

The pair worked throughout the LaunchPad’s Summer Accelerator to build the product and pitched an early version to a panel that included Jason Kuperberg, a 2018 Whitman alumnus. Kuperberg’s user centric approach made him an important addition to the team, Feldstein said.

Feldstein said the group works great together, and they have relied on help from Linda Hartsock, the executive director of the LaunchPad, among an accomplished supporting cast of advisors.

“Linda has been really supportive in this whole process, and I have her to thank for much of this,” said Feldstein.

The team and support system that OthersideAI has developed is one of the most important parts, he said. If Feldstein could go back and talk to his 11-year-old self, he would offer one piece of advice.

“Go out, create, and find people who are building things.”

Story by Patrick Linehan ‘21, LaunchPad Global Fellow; photo supplied by Miles Feldstein