The Blackstone LaunchPad at Syracuse University is proud to have won the $5,000 first place award for the Blackstone Charitable Foundation’s global #WeAreEntrepreneurs campaign. The Foundation’s https://bxcfideas.com/ initiative sponsored the campaign across the 20 Blackstone LaunchPad universities in the United States and United Kingdom, and challenged each campus to develop content about entrepreneurship, and campus innovators. Our Blackstone LaunchPad Syracuse University Global Media Fellows worked with LaunchPad staff to rise to the challenge. Over a three-month campaign, we created ingenious ways to engage faculty, staff and students, and tell stories about inventors, innovators and entrepreneurs at SU. Not only did we win, but we expanded the number of active LaunchPad program participants by 200 during the campaign. Here’s how we did it.
|Social Media Platforms Utilized
Entrepreneurs @ Blackstone LaunchPad SU
Twitter storms: https://twitter.com/LaunchPadSYR
Facebook flurries: https://www.facebook.com/LaunchPadSYR/
E-Newsletters: Startup Thinking, each Tuesday and Startup Spotlight, each Thursday
Subscribe at LaunchPad@syr.edu
Dynamic explainer animation:
|# of students entrepreneurs who participated in campaign from across the Syracuse University campus
200 student entrepreneurs signed up to become new active members of the LaunchPad during the campaign, as a direct result of these outreach efforts!
We also gained 150 Twitter followers as a direct result of the campaign.
Our Blackstone LaunchPad Global Media Fellows eam did an impressive job generating original content for the campaign, with weekly articles in Startup Thinking promoting #WeAreEntrepreneurs and Blackstone EI, along with four student feature stories each week, and articles for SU news and the Daily Orange.
|# of articles written on program during the campaign||Totals for original content creation:
|Creative ways that promoted the campaign||
At our weekly team meetings, we challenged our Global Fellows to create innovative ways to promote the campaign that week, and they rose to the challenge each week. The entire team had an enormous amount of fun with this campaign, really thought out of the box, engaged stakeholders across the entire campus, pushed creative limits, and mobilized a grassroots news team to go out and find, and tell, stories about innovators and entrepreneurs at SU.
We are confident that we touched every corner of campus with this innovative campaign!