Alexandra Santangelo ’22 on industrial and industrial design innovation

headshot of a student

Alexandra Santangelo ’22 is determined to excel in design. The VPA major studying Industrial design and a double minor in Information and technology and art history, would never turn down the opportunity to display her skills. Technology, history, and design are more than just degrees to Alex.  They represent a way of life and an opportunity to shine.

Originally from New Jersey, Alex wanted to find a school that could embrace her full potential and provide her with an unlimited number of opportunities. Syracuse University struck her because of its large campus population, but more importantly, the diversity it upholds for its students. She knew her ideas would flourish in a diverse background and incorporate her passion into this environment.

Alex has many talents academically but also athletically. For the past three years she has been a member of the Syracuse University Women’s Soccer Team, playing hard and cheering on her teammates. Not only is she able to exercise her leadership on campus, but she also displays it on the field with her friendly and outgoing personality, which led her to become team captain last year.

One of Alex’s greatest traits is her eagerness and determination to assist others in need. Because of her talent in design and graphics, she has been able to work with a variety of people. She enjoys assisting students who need support with graphic design, logos, and presentations. She goes above and beyond by teaching them how to brand and express themselves, and helps bring their concepts to life with 3D-models. .

Furthermore, she is actively participating in a digital fabrication workshop, helping students with projects. As a result of her knowledge and experience, she was chosen by professors to sit on the search committee for new VPA School of Design faculty.

As a student representative on the search committee she learned about the LaunchPad. After a few conversations, she was excited to join the LaunchPad team as a Launch Star. Without hesitation, Alex dove right into her position headfirst, working with a group of students to prepare them for Cuse Tank. They are collaboratively creating logos and designs to enhance their digital storytelling.  Alex says, “I absolutely love it, working with a team and creating graphics is what I enjoy doing.”

This is not her first time working in an environment similar to what she’s doing now. This past summer, Alex spent countless hours working in the IT department, enhancing her technological skills. She was assigned to a task using interactional design and interface at UI UX.

After exploring and engaging into her passions, she has concluded what she loves most. Her passion for hands-on work has motivated her to be an empathic designer. Every day she strives to be a better designer for herself, her teammates, and the people that surround her. Her never-ending drive to continuously improve her creativity makes her an exceptional candidate for any future endeavor.

Her goal is to work in the public sector, where she can exercise her passion for the greater good and help people in any way she can. Hopefully she can work for the government to “solve problems every day and make a long-lasting impact.”

She believes she can utilize her characteristics of being driven to spark new conversations within LaunchPad. She hopes to contribute to the culture and dynamic because she says, “It’s such a unique place on campus.” Alex is ready to be a part of the “powerhouse of entrepreneurship” to bring her own experience and learn about others. Nonetheless, the best part of LaunchPad is that, “Students are coming from all over, bringing their experiences and contributing with so much potential.”

Overall, there is nothing Alex can’t do and isn’t willing to accomplish. She gives more than just her ideas, she gives her heart and herself to everyone around her.

Story by Sydney Grosso ‘23