Geena Matuson

Geena Matuson is a colorful and motivated human being. Spend only a few minutes with her and you can tell she is a powerful and creative person.  Originally from the Boston area, she is a graduate student studying in the Goldring Arts Journalism program in the S.I. Newhouse School of Public Communications. The Goldring Arts Journalism program is the first arts journalism master’s degree program at an accredited journalism school, the program pioneered the concept of training journalists for arts news coverage. Prior to Syracuse, she received her BFA in Film/Video Massachusetts College of Art & Design with a BFA in Film/Video and has actively pursued additional education. She has received certificates of specialization in Business Analytics from Wharton and in Digital Marketing.

Growing up, her parents always encouraged her to pursue a creative path after high school. Her love for writing is what originally brought her to film. That love also lead her to publishing her own book “Dadalectic: Waking Dream” described as “a dadaist collection of poetic stories and  dreamy artworks.”

Geena embodies the entrepreneurial spirit with her various talents. When her work isn’t being featured in festivals and galleries Geena is working on the launch her own business — Art Inspires You — an online platform that helps provide a “digital community and services to artists.”  The venture helps artists create their personal brands and to establish a presence in the digital space, as well as develop new audiences, reach a broader customer base, and drive personal sales.

Geena has spent a lifetime working with artists and creatives. She wanted to create a space for artists to showcase their own work as well as gain new skills. The idea originated as a magazine concept, and evolved after doing research and competing in the Impact Prize competition last November.

The word “entrepreneur” was never one that passed through Geena’s mind. But, looking back she realized she is a passionate and driven entrepreneur. She loves to take things apart and rebuild them to make them the best they can be and has always wanted to be an efficiency expert.

Going forward, Geena will be representing Newhouse as a journalist at South Carolina’s Spoleto Festival, a 17 day cultural festival. She also plans to officially launch the Art Inspires You website very soon. She plans on expanding to include a joint podcast, online courses, and more, so watch for more.  Enjoy her work on her website

Story by Blackstone Global Media Fellow Audrey Miller