Adam Johnson, a junior in Syracuse University’s School of Design, based in the College of Visual and Performing Arts, has joined the Blackstone LaunchPad at Syracuse University as a summer design intern.
Growing up in North Carolina, Johnson started his design career in early high school doing design work for his school’s FIRST Robotics team. He is now combining his love of engineering, invention, product design, research and user experience as a student in Syracuse University’s Industrial and Interaction Design program. And, he is also an entrepreneur, having launched a freelance design business, Materialize, with a growing customer base.
Johnson specializes in brand identity and marketing outreach. He has designed for many startups around the United States including the Nashville based Remix Hits and Chicago based Ritmico. He has worked alongside developers, CFOs, and small business owners alike, learning how projects are managed and how clients interface with their project teams. These experiences taught him how to effectively communicate with project teams and apply design thinking to critical issues within such projects.
Johnson first became involved with the Blackstone LaunchPad in fall of 2016, offering his branding expertise to startups, and this formalizes his role as summer design intern. He is working to revamp the Launchpad’s website and to create marketing collateral materials for the LaunchPad. He’ll be bringing expertise to the role in identity and brand design, logo design, Adobe InDesign, Adobe Illustrator and Adobe Photoshop, among other tools.
“After being in the design field for 5 years, I have learned a lot what the client and their target market want. I work alongside my client to inform and educate them about what and why I do what I do. At this point in my career, my aim is to become a better designer and more in touch with the community around me.”